Stop Testing Unless You've Agreed On the Risks

What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits?

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.

I'm not sure there is a more dynamic duo in the world of digital marketing than coffee and PPC. Some may argue "whiskey" is in close running for the PPC favorite beverage, but I have to say that the b

What better way to celebrate two of my favorite things, than creating a mash-up of questionable quality? Here is my musical tribute to the #ppcchat gang on Twitter.

I've been going through Mystery Science Theater 3000 movies in my Netflix queue lately, so the B-horror show is on my mind. What, for a PPCer, is more horrific than doing a lot of work on something...

Want to watch a non-PPCer's eyes start to glaze over and their soul briefly float above their body as they attempt to escape? Start a conversation about ad scheduling. At first blush, it seems...

I believe a name means something. When I build or take over a PPC account, the name is not something I ignore. I change it, every single time. It is often one of the first things I do...

Minimum Advertised Pricing is a controversial subject, unless you've never heard of it. In fact, it's kind of boring unless it affects your business directly. Then it REALLY interests...

You have undoubtedly heard of cause and effect. Cause and effect (or causality) is identifying the relationship between two events, specifically in how the second event is related to the first...