It's Time to Rethink PPC KPIs

Google AdWords released their Exact close variant update one week ago Friday. There have been a variety of reactions to it, including creative nicknaming. My two favorite nicknames are “Enhanced...

I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I've talked on pricing before, but the Profit-based PPC agency fees discussion seems to

What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits?

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.

I'm not sure there is a more dynamic duo in the world of digital marketing than coffee and PPC. Some may argue "whiskey" is in close running for the PPC favorite beverage, but I have to say that the b

What better way to celebrate two of my favorite things, than creating a mash-up of questionable quality? Here is my musical tribute to the #ppcchat gang on Twitter.

I've been going through Mystery Science Theater 3000 movies in my Netflix queue lately, so the B-horror show is on my mind. What, for a PPCer, is more horrific than doing a lot of work on something...

Want to watch a non-PPCer's eyes start to glaze over and their soul briefly float above their body as they attempt to escape? Start a conversation about ad scheduling. At first blush, it seems...

I believe a name means something. When I build or take over a PPC account, the name is not something I ignore. I change it, every single time. It is often one of the first things I do...