How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

I had the privilege of speaking at Hero Conference 2017 on one of my favorite things in the whole world, Shopping Ads! Sounds boring? Ok, well I like it, so leave me alone!...

This strategy allows you to utilize priority campaign settings, bid adjustments, shared budgets, and negative keywords to send queries into the correct campaign so you can bid according to buying inte

Google AdWords released their Exact close variant update one week ago Friday. There have been a variety of reactions to it, including creative nicknaming. My two favorite nicknames are “Enhanced...

I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I've talked on pricing before, but the Profit-based PPC agency fees discussion seems to

What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits?

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.

I'm not sure there is a more dynamic duo in the world of digital marketing than coffee and PPC. Some may argue "whiskey" is in close running for the PPC favorite beverage, but I have to say that the b

What better way to celebrate two of my favorite things, than creating a mash-up of questionable quality? Here is my musical tribute to the #ppcchat gang on Twitter.

I've been going through Mystery Science Theater 3000 movies in my Netflix queue lately, so the B-horror show is on my mind. What, for a PPCer, is more horrific than doing a lot of work on something...