I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.
I decided to not waste all the research I was doing and to share links to the posts I've run across on PPC Pricing Models. There aren't a lot out there!If you are aware of any that I am missing, please tweet them to me at @PPCKirk. For obvious reasons, I did not include any agencies that "talked" about their pricing. I wanted to reserve these links for those posts that actually dig into the reasoning for certain (or all) models.
PPC Pricing Blogposts by Date
Brad Geddes on Search Engine Land - May 27, 2008
Alan Mitchell on Calculate Marketing - November 26, 2009
Alan Mitchell on Calculate Marketing - February 11, 2010
Alan Mitchell on Calculate MarketingFebruary 23, 2010
George Michie on the RKGBlog - January 27, 2011
George Michie on the RKGBlog - January 31, 2011
Ann Stanley on Anicca - June 23, 2011
Ben Potter on Econsultancy - October 29, 2013
William BakhosJuly 13, 2015
Reddit ThreadJuly 19, 2015
Pat East on PPC Hero - July 29, 2015
Pat East on PPC Hero - August 12, 2015
PPCChat - August 18, 2015
Pat East on PPC Hero - August 26, 2015
Reddit Thread - September 13, 2015
Melissa Mackey on Beyond the Paid - October 9, 2015
Kirk Williams on the ZATO blog - January 3, 2017
If you are aware of any other posts on PPC Pricing Models out there that I am missing, please tweet them to me at @PPCKirk.