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The Great 1-Sided PPC Pricing Model Debate - State of Search Conference 2015

The Great 1-Sided PPC Pricing Model Debate - State of Search Conference 2015

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.

The Great PPC Pricing Debate - State of Search 2015 from Kirk Williams

I decided to not waste all the research I was doing and to share links to the posts I've run across on PPC Pricing Models. There aren't a lot out there!If you are aware of any that I am missing, please tweet them to me at @PPCKirk. For obvious reasons, I did not include any agencies that "talked" about their pricing. I wanted to reserve these links for those posts that actually dig into the reasoning for certain (or all) models.

PPC Pricing Blogposts by Date

PPC Management Options - Are Your Fees Inline With The Advertiser's Goals

Brad Geddes on Search Engine Land - May 27, 2008

Economics of PPC Pricing: Why the Markup Model is Flawed

Alan Mitchell on Calculate Marketing - November 26, 2009

Economics of PPC Pricing: Why Performance Deals Often Fail

Alan Mitchell on Calculate Marketing - February 11, 2010

Economics of PPC Pricing: Why Profit Sharing is the Future

Alan Mitchell on Calculate MarketingFebruary 23, 2010

The Performance-Based Pricing Fallacy: Part 1

George Michie on the RKGBlog - January 27, 2011

The Performance-Based Pricing Fallacy: Part 2

George Michie on the RKGBlog - January 31, 2011

How Much Should I Pay for an Agency to Manage My Adwords And PPC Marketing?

Ann Stanley on Anicca - June 23, 2011

PPC Agency Payment Models: Percentage of Spend

Ben Potter on Econsultancy - October 29, 2013

PPC Pricing Models – Why Charging Percentage of Spend is Dead

William BakhosJuly 13, 2015

How to package and sell my PPC services

Reddit ThreadJuly 19, 2015

Dissecting PPC Agency Pricing Models, Part 1 of 3

Pat East on PPC Hero - July 29, 2015

Dissecting PPC Agency Pricing Models, Part 2 of 3

Pat East on PPC Hero - August 12, 2015

Pay-Per-Click Pricing Models

PPCChat - August 18, 2015

Dissecting PPC Agency Pricing Models, Part 3 of 3

Pat East on PPC Hero - August 26, 2015

Need advice from successful SEM

Reddit Thread - September 13, 2015

The Best Way to Charge For PPC Management

Melissa Mackey on Beyond the Paid - October 9, 2015

Opinion: Profit-Based PPC Agency Fees Are a Bad Idea.

Kirk Williams on the ZATO blog - January 3, 2017

________________

If you are aware of any other posts on PPC Pricing Models out there that I am missing, please tweet them to me at @PPCKirk.

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Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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