Grab a copy of PPCKirk's new book 'Ponderings of a PPC Professional'. "'ll enjoy this book." -Brad Geddes
Kirk Williams

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here's Why.

As a PPC Agency, We Want Your Entire Marketing Budget Right? Wrong! Here's Why.

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Smart Shopping Training by PPCKirk

Psssst, hey! Want to keep learning about Smart Shopping? Check out PPCKirk’s Udemy course, jam-packed with 5 hours of exhaustive content on everything from feed tips, to SSC structure, and ad creative recommendations. It’s the kind of thing people pay lots and lots of money for, but we’re selling it for $69.99. It also comes with exclusive access to a private Shopping Ads Facebook group where you can discuss Shopping Ads with your classmates, and get questions answered directly by Kirk himself. Grab the course now!

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you'll have to hop on over to Search Engine Journal to read my (Kirk) latest blogpost.

In it, I discuss 5 Key Reasons why you want to make sure your budget is diversified beyond primarily just Paid Search.

Those 5 Reasons are:

(1) PPC Can't Generate Demand. It's primarily about Demand Capture, not Creating Demand and building a brand.

(2) PPC Is Only One Channel Within Advertising, Within Marketing! It was never meant to be all encompassing as an entire marketing budget.

(3) PPC Can Change Rapidly, & Thus Negatively Impact Your Entire Marketing Strategy If That's All Paid Search

(4) The Stress On PPC Agencies (or In-House Employees) Is Higher Than It Needs To Be without budget diversification.

(5) The Business Who Doesn't Insist On Marketing Diversification Isn't a Healthy Business to Partner With As An Agency

You can read my entire thoughts and reasoning behind each of these 5 points over on Search Engine Journal: 5 Reasons You MUST Money Outside of PPC

ppckirk search engine journal
Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 5 years in a row (2016-2020), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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