Stop Testing Unless You've Agreed On the Risks

‍Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing. Truthfully, many of the conversations I had with...

As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.

"We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!" Have you ever heard this request by a client (or prospective client)? It can be very...

ZATO is excited to announce a partnership with Wee Squeak Children's Shoes. Have a toddler who insists on walking on their tippy toes (my youngest currently does this!), there's a shoe for that...

We couldn't be happier to welcome Sarah Vlietstra to the ZATO PPC Marketing team. 👏 🎉 💥Sarah was ZATO's Google rep for almost 2 years, and we liked working with her so much we decided it made...

I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don't require long-term...

Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by... well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google...

You've likely wondered if Google Ads is even worth it for you. Well, this is the entire reason ZATO started our Small Budgets Program!