Stop Testing Unless You've Agreed On the Risks

Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it)...

After being served my umpteenth "QUARANTINED, ALONE, AND DESTITUTE AMIDST CORONAVIRUS? BUY THIS TO CHANGE YOUR LIFE." marketing pitch on Facebook, I decided I needed to scratch the itch of...

We released our ZATO Google Ads Audience Targeting List FREE to the internet a little over a month ago and one of the questions we kept seeing in various social channels were...

After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web...

ZATO is excited to announce a partnership with KURU Footwear. KURU Footwear is a shoe brand whose revolutionary technology changes the way sufferers of plantar fasciitis and heel pain...

We run a lot of Google Shopping Ads at ZATO, and I even remember the days before Google Shopping was a paid offering. Things have apparently come full circle, as Google maneuvers a free option...

YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do...