This week I am in gorgeous Brighton, UK at a conference I have a lot of respect for. Kelvin Newman and the BrightonSEO crew have really made something special, and it was an honor to participate this week. What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined!

BrightonSEO 2019 - Intro to Google Shopping Ads

Don't Know Shopping Ads? No Worries, Start Here - BrightonSEO from Kirk Williams

Search Advertising Show 2019 - Advanced Google Shopping Ads

Search Advertising Show 2019 - Advanced Google Shopping Ads from Kirk Williams

Continuing Education in the world of Shopping Ads

A Step-By-Step Guide To Query-Level Bidding In Google Shopping September 3, 2015

‍Taking Google Shopping to the Next Level December 8, 2014

‍What’s the Big Difference Between Google Shopping & Google AdWords Search? April 19, 2018

‍Google Shopping Impression Share: Everything You Ever Wanted to Know – Video June 1, 2018

‍The Ginormous Google Shopping Guide for the Beginner (or Anyone) June 8, 2018

‍Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far). June 18, 2019

‍What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart Shopping Campaigns July 19, 2019

‍How to Exclude Placements in Google Smart Shopping Campaigns June 13, 2019

‍What is the Difference Between Google Shopping Actions and Google Shopping April 26, 2019

‍Google Shopping Price Benchmarks: What They Are & How To Use Them February 6, 2019

‍The Ideal Showcase Shopping Ads Campaign Structure November 29, 2018

‍The New Google Shopping Promotions Setup: What You Need to Know October 31, 2018

‍What is the Ideal Google Shopping Budget? September 7, 2018

‍The Google Shopping Script to Prevent Query Bleed in Priority-Segmented Campaigns April 14, 2017

Did you know: ZATO can manage just Shopping Ads for your Brand or company alongside your in-house/agency Paid Search team?  Learn more about this offering here: Google Shopping Agency.