Our Shopping Ads Process, Your Account

• Research & Analysis Phase

  In the beginning, we coordinate with your and your in-house team (or vendor partner) to identify the overall business strategy and profit goals. This will take place with onboarding questionnaire’s that we send to you, as well as initial consultation calls, and our own research of your products and market with our suite of tools & process.

• Custom Account & Landing Page Setup

  ZATO learns your business through your communication and our research, after which we overhaul or create you a complete Shopping Ads strategy within your Google Ads account. We use our industry-leading knowledge to identify the best campaign structure and feed optimizations to initially begin with. We’re not stamping this account from every other account we have, we’re actually analyzing your business and creating a custom setup just for you. This is where the setup fee comes into play, because it’s not just a template build we’re doing for you, but a custom setup just for your brand.

• Ongoing Optimization

  Here’s the secret to how we can offer our Shopping Ads expertise at such an affordable rate. It’s because we’ve developed processes and efficiencies through tools and time, so we are focusing our energy on the most important elements of the account and keeping up on bidding, query segmentation, audience & device targeting, promotion updates, and testing… always testing! Add to that a healthy dose of smart automation (we utilize bid management in our accounts whenever the Smart bidding proves more successful than manual) and you have a recipe for success!

• The Daily Glance

  We look (with human eyes!) at every single account, every single business day. No exceptions. Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best way we have found to eliminate account surprises and respond quickly when they unfortunately, but inevitably occur. Google change something that jumps your CPCs? We’ll identify and act rapidly because of this and have saved our clients thousands of dollars in troubleshooting and solving issues rapidly.

• Dedicated Google Agency Support

  ZATO is a Google Premier Partner agency. That means we get dedicated support to our Google strategist, and rapid support with the Google Shopping Team internally. In fact, our owner Kirk is on a first name basis with a number of the Google Shopping team specialists because of our work on clients! Even if something stumps us, we can get Google support to dig in and assist on issues quickly, ensuring we keep your account running at peak performance as much as possible.

• Monthly Reporting

  We send monthly reports along with our customized key takeaways designed specifically for your account that ensure the most important KPIs are in front of you. This ensures you can keep up on account changes and stay informed!