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Are you a DTC brand (or retailer) looking for the best Google Shopping Agency?

We’ve found many companies excel at Paid Search… but can struggle with Shopping Ads.

ZATO partners with your existing Paid Search team or agency to affordably manage and grow only your Shopping Program.

We fight to keep your Shopping Ads strategy up on the latest Platform changes, and to preserve your budget for the best customer searches.

Google Shopping for DTC, FTW.

(Did we mention we don’t do long-term PPC contracts?)

Get a Free Account Analysis

What You Get With ZATO


Google Campaign Setup

Google Merchant Center Help

Product Feed Optimization


Advanced Shopping Tactics

Google Manufacturer Center Help

...all at a price you can afford.


Our Shopping Ads Clients Have Included

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"The ZATO team helped us move from one smart shopping campaign to building out a holistic strategy spanning dozens of campaigns, each with their own unique roas goals. Not only did we exceed these goals, we’ve been able to take back control of our brand presence in the feeds."

Jesse S. Director of Acquisition

Why ZATO as Your Google Shopping Agency?


With ZATO you aren’t just getting a chop-shop agency who “does a little of everything” at the expense of deeper knowledge into the inner-workings of the Google Ads Machine.

Rather, you are getting a boutique, micro-agency of experts, with deep knowledge of the Shopping Ads System. This is what we live and breathe, day after day, and we’ll apply that knowledge to make your account successful.

ZATO Awards & Recognition


  • Top 25 Most Influential PPCers: 2016, 2017, 2018, 2019, 2020

  • 1 of the Top 13 PPC Experts to Follow by Search Engine Journal

  • 1 of 21 Best SEM Experts in 2017

  • International Speaker on Shopping Ads Tactics (SMX, BrightonSEO, HeroConf & More)


Watch: ZATO & Feedonomics Talk Shopping Ads


Our Shopping Ads Process, Your Account


  • Free Account Analysis

    Not sure if a specialized Shopping Ads agency is right for you? That’s why we offer a free account analysis before you sign anything, anywhere. We’ll get into your account to see how things are currently managed and if we can help, no obligations.

  • Research & Analysis Phase

    Once you’re ready to roll, we coordinate with your and your in-house team (or vendor partner) to identify the overall business strategy and profit goals. This will take place with onboarding questionnaire’s that we send to you, as well as initial consultation calls, and our own research of your products and market with our suite of tools & process.

  • Custom Account & Landing Page Setup

    ZATO learns your business through your communication and our research, after which we overhaul or create you a complete Shopping Ads strategy within your Google Ads account. We use our industry-leading knowledge to identify the best campaign structure and feed optimizations to initially begin with. We’re not stamping this account from every other account we have, we’re actually analyzing your business and creating a custom setup just for you. This is where the setup fee comes into play, because it’s not just a template build we’re doing for you, but a custom setup just for your brand.

  • Ongoing Optimization

    Here’s the secret to how we can offer our Shopping Ads expertise at such an affordable rate. It’s because we’ve developed processes and efficiencies through tools and time, so we are focusing our energy on the most important elements of the account and keeping up on bidding, query segmentation, audience & device targeting, promotion updates, and testing… always testing! Add to that a healthy dose of smart automation (we utilize bid management in our accounts whenever the Smart bidding proves more successful than manual) and you have a recipe for success!

  • The Daily Glance

    We look (with human eyes!) at every single account, every single business day. No exceptions. Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best way we have found to eliminate account surprises and respond quickly when they unfortunately, but inevitably occur. Google change something that jumps your CPCs? We’ll identify and act rapidly because of this and have saved our clients thousands of dollars in troubleshooting and solving issues rapidly.

  • Dedicated Google Ads Rep Support

    ZATO is a Google Premier Partner agency. This in itself doesn’t make us the best Google Shopping agency, but it does mean we get dedicated support to our Google strategist, and rapid support with the Google Shopping Team internally. In fact, our owner Kirk is on a first name basis with a number of the Google Shopping team specialists because of our work on clients! Even if something stumps us, we can get Google support to dig in and assist on issues quickly, ensuring we keep your account running at peak performance as much as possible.

  • Monthly Reporting

    We send monthly reports along with our customized key takeaways designed specifically for your account that ensure the most important KPIs are in front of you. This ensures you can keep up on account changes and stay informed!



Additional Testimonials:

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"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."

SEAN MCGINNIS SVP, HEAD OF MARKETING, E-COMMERCE & CX

"In seeking a partner to manage our Shopping Engine channel for KURU Footwear, we looked for the best. Nothing less would do. ZATO quickly became the only logical choice. Our faith in the team has been rewarded many times over."

SEAN MCGINNIS SVP, HEAD OF MARKETING, E-COMMERCE & CX

“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”

Steven Neigut, Agency Support at Google

“Kirk and Zato Marketing are my and Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."

John Doherty, Founder & CEO, GetCredo.com

"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation. If you ever have the opportunity to see Kirk speak at an event or are looking for assistance with your shopping campaigns, I highly recommend him."

Akvile DeFazio, President, AKvertise, Inc.

"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise. Anyone seeking to learn more about Google Shopping would be exceptionally fortunate to have the opportunity to learn directly from Kirk."

Amy Bishop, Founder & Owner, Cultivate Marketing

Ready to Take Your Shopping Ads to the Next Level?


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