Are You a DTC Brand Without a Great Shopping Ads Strategy?
We’ve found many brands excel at Paid Search… but struggle with Shopping Ads.
ZATO partners with your existing Paid Search team to affordably manage only your Shopping Program. We ensure your Shopping Ads strategy stays up on the latest Google changes, and dominates the auctions you want to control.
Google Shopping for DTC, FTW.
What You Get With ZATO
Google Campaign Setup
Google Merchant Center Help
Product Feed Optimization
Advanced Shopping Tactics
Ongoing Shopping Optimization
...all at a price you can afford.
Google Shopping Ads for
Some of our Clients
Why ZATO as Your Google Shopping Agency?
With ZATO you aren’t just getting a chop-shop agency who “does a little of everything” at the expense of deeper knowledge into the inner-workings of the Google Ads Machine.
Rather, you are getting a boutique, micro-agency of experts, with deep knowledge of the Shopping Ads System. This is what we live and breathe, day after day, and we’ll apply that knowledge to make your account successful.
ZATO Awards & Recognition
Top 25 Most Influential PPCers 2016-2019
1 of the Top 13 PPC Experts to Follow by Search Engine Journal
1 of 21 Best SEM Experts in 2017
International Speaker on Shopping Ads Tactics (SMX, BrightonSEO, HeroConf & More)
Shopping Ads Presentation, ConfluenceCon 2017
Our Shopping Ads Process, Your Account
Research & Analysis Phase
In the beginning, we coordinate with your and your in-house team (or vendor partner) to identify the overall business strategy and profit goals. This will take place with onboarding questionnaire’s that we send to you, as well as initial consultation calls, and our own research of your products and market with our suite of tools & process.
Custom Account & Landing Page Setup
ZATO learns your business through your communication and our research, after which we overhaul or create you a complete Shopping Ads strategy within your Google Ads account. We use our industry-leading knowledge to identify the best campaign structure and feed optimizations to initially begin with. We’re not stamping this account from every other account we have, we’re actually analyzing your business and creating a custom setup just for you. This is where the setup fee comes into play, because it’s not just a template build we’re doing for you, but a custom setup just for your brand.
Here’s the secret to how we can offer our Shopping Ads expertise at such an affordable rate. It’s because we’ve developed processes and efficiencies through tools and time, so we are focusing our energy on the most important elements of the account and keeping up on bidding, query segmentation, audience & device targeting, promotion updates, and testing… always testing! Add to that a healthy dose of smart automation (we utilize bid management in our accounts whenever the Smart bidding proves more successful than manual) and you have a recipe for success!
The Daily Glance
We look (with human eyes!) at every single account, every single business day. No exceptions. Part of our process is to get eyes on the most important KPIs on your account on a daily basis just to ensure no craziness is going on. This is the best way we have found to eliminate account surprises and respond quickly when they unfortunately, but inevitably occur. Google change something that jumps your CPCs? We’ll identify and act rapidly because of this and have saved our clients thousands of dollars in troubleshooting and solving issues rapidly.
Dedicated Google Agency Support
ZATO is a Google Premier Partner agency. That means we get dedicated support to our Google strategist, and rapid support with the Google Shopping Team internally. In fact, our owner Kirk is on a first name basis with a number of the Google Shopping team specialists because of our work on clients! Even if something stumps us, we can get Google support to dig in and assist on issues quickly, ensuring we keep your account running at peak performance as much as possible.
We send monthly reports along with our customized key takeaways designed specifically for your account that ensure the most important KPIs are in front of you. This ensures you can keep up on account changes and stay informed!