Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
In this post, we will answer the question of whether someone should follow Google's advice and switch their entire Shopping program over to Smart Shopping.This is a shorter, but essential next...
As promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined...
MAP pricing, as a reminder, is the Minimum Advertised Price that a retailer is allowed to advertise for a specific product (though the retailer can sell that product at whatever they want in the cart
Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads...
This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...
When Shopping campaigns first started, advertisers could only showcase their product on the Search Network. But now we have seen the options expand greatly over the past few years. YouTube is just...
While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the...
ZATO is delighted to announce a partnership with Traeger Grills. Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of...
