Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do...
If you've been monitoring the Google Shopping Ads, Smart Shopping Campaign, ongoing data transparency discussions (okay, so all 2 of you) you might have run across this sound article by Patrick...
In the past year, I have personally had multiple conversations with a variety of representatives from Google through public events, private emails, phone conversations, client meetings, etc. on one sp
As we move beyond Black Friday and Cyber Monday, you're likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other?In this v
I had the esteemed honor and privilege of participating as one of the guests of yesterday's SEMRushChat on Twitter. SEMRushChat is hosted by SEMRush and is a fast-paced, educational chat on current...
In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...
Today I had the privilege of a quick trip to sunny LA to learn a little more about Google's take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings ...
