How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...

Today I had the privilege of a quick trip to sunny LA to learn a little more about Google's take on Smart Shopping campaigns (SSC). It was especially a privilege, because Billings ...

In this post, we will answer the question of whether someone should follow Google's advice and switch their entire Shopping program over to Smart Shopping.This is a shorter, but essential next...

As promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined...

MAP pricing, as a reminder, is the Minimum Advertised Price that a retailer is allowed to advertise for a specific product (though the retailer can sell that product at whatever they want in the cart

Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads...

This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...

When Shopping campaigns first started, advertisers could only showcase their product on the Search Network. But now we have seen the options expand greatly over the past few years. YouTube is just...