How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

We run a lot of Google Shopping Ads at ZATO, and I even remember the days before Google Shopping was a paid offering. Things have apparently come full circle, as Google maneuvers a free option...

YouTube’s main benefit is building brand awareness. With TrueView in-stream ads, advertisers can run very cost-effective video campaigns in Google Ads. But we can use video campaigns to do...

If you've been monitoring the Google Shopping Ads, Smart Shopping Campaign, ongoing data transparency discussions (okay, so all 2 of you) you might have run across this sound article by Patrick...

In the past year, I have personally had multiple conversations with a variety of representatives from Google through public events, private emails, phone conversations, client meetings, etc. on one sp

As we move beyond Black Friday and Cyber Monday, you're likely bringing budgets down to normal levels. But did you know there are a couple of ways to do that, one being better than the other?In this v

The real dot com bubble isn't online advertising, it's our flawed belief we can track everything. Discover why our obsession with attribution is hindering real brand growth and what to do about it.

I had the esteemed honor and privilege of participating as one of the guests of yesterday's SEMRushChat on Twitter. SEMRushChat is hosted by SEMRush and is a fast-paced, educational chat on current...