Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
I wanted to pause for a minute in my normal Ecommerce PPC and Shopping Ads writing, to discuss a little family business. That is, how does ZATO maintain clients if we don't require long-term...
Have you seen the new free Google Shopping Ads (named, Surfaces Across Google, by... well, Google) yet in your Google Merchant Center account? One of the frustrations with the report in Google...
Google announced today that they are now offering Free Shopping Ads for retailers and brands. Here is a great article by my friend, Ginny Marvin, announcing it (and where I first heard of it)...
After being served my umpteenth "QUARANTINED, ALONE, AND DESTITUTE AMIDST CORONAVIRUS? BUY THIS TO CHANGE YOUR LIFE." marketing pitch on Facebook, I decided I needed to scratch the itch of...
We released our ZATO Google Ads Audience Targeting List FREE to the internet a little over a month ago and one of the questions we kept seeing in various social channels were...
After a client requested that we pull their ads off of as many news sites as possible because of the increasing Covid-19 Pandemic, we thought it made sense to cease marketing to these unique web...
ZATO is excited to announce a partnership with KURU Footwear. KURU Footwear is a shoe brand whose revolutionary technology changes the way sufferers of plantar fasciitis and heel pain...
We run a lot of Google Shopping Ads at ZATO, and I even remember the days before Google Shopping was a paid offering. Things have apparently come full circle, as Google maneuvers a free option...
