top
Watch ZATO Owner, Kirk Williams' TEDx Talk - Stop the Scale: Redefining Business Success. Watch Now
Category

Business Tips

From the ZATO Blog

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
In this video, we'll walk you through everything you need to do in order to get your Google Merchant Center Next account set up right from the beginning. As a reminder, this is for GMC NEXT.
Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Presentation Release: Level Up Your Google PMax Campaigns in 70 Minutes - Google Ads Training Video

Kirk Williams
Team Zato
 • 
Performance Max
I'm excited to share with you a detailed session I gave recently in Salt Lake City for the EcommerceFuel online community on all things Google Performance Max Campaigns. Watch and Learn!
How do Dynamic Shopping Ads Work in Performance Max Campaigns?

How do Dynamic Shopping Ads Work in Performance Max Campaigns?

Kirk Williams
Team Zato
 • 
Performance Max
Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.
Does Google Shopping Query Filtering Still Work in 2023?

Does Google Shopping Query Filtering Still Work in 2023?

Kirk Williams
Team Zato
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

Request a FREE Ad Account Analysis for your Business

Not sure if ZATO Marketing is right for you? That's why we offer a free account analysis (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
Thank you! In preparation for your account analysis, help us get to know your business by completing our Discovery Questionnaire (click here).
Oops! Something went wrong while submitting the form.

Find what you're looking for here: