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PPC Platform Updates

In these articles, we'll discuss platform updates from the past week that may have hit and you may not be aware of! Primarily Google Ads and Microsoft Ads changes. Stay up to date with these!

Google Ads MCC Hacks, API Sunsets, and the Conversion Tracking Simplification You'll Actually Care About: PPC Platform Updates, Week of April 7–14, 2026

This week's PPC updates include an MCC security alert, a critical API migration deadline, and a conversion tracking overhaul. Here's what to act on now.

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DSAs Are Dead, MFA Hits Tomorrow, Ad Disapprovals Everywhere: PPC Updates April 14–20

Google is killing DSAs, requiring MFA for the Ads API, and ad disapprovals are hitting accounts without explanation. Here's your weekly PPC update.

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Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

Google experiments now auto-apply by default, PMax adds a channel timeline, and Merchant Center loyalty goes global. Here's what it means for your accounts.

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From the ZATO Blog

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AI Agents in Google Ads: Is Your Process Defensible?

AI Agents in Google Ads: Is Your Process Defensible?

Kirk Williams
Team Zato
 • 
AI in PPC
"I have a system" may not be enough when clients start asking hard questions. Here's why AI process rigor matters more than most agencies are admitting right now.
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AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem

AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem

Kirk Williams
Team Zato
 • 
AI in PPC
Autonomous AI agents in your ad accounts sound efficient until something goes wrong at 2am. Here's why the risk calculus isn't what the enthusiasts suggest.
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Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
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Google Merchant Center Next: Walkthrough and Comparison

Google Merchant Center Next: Walkthrough and Comparison

Kirk Williams
Team Zato
 • 
Google Merchant Center
My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.
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Here's What You Need to Know About Google Shopping Impression Share

Here's What You Need to Know About Google Shopping Impression Share

Kirk Williams
Team Zato
 • 
Google Shopping
Shopping impression share and search impression share share a name but not much else. Here's why comparing them directly leads you astray, and what to watch instead.
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What Are Page Feeds in Performance Max Campaigns?

What Are Page Feeds in Performance Max Campaigns?

Kirk Williams
Team Zato
 • 
Performance Max
Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!
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