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PPC Platform Updates

In these articles, we'll discuss platform updates from the past week that may have hit and you may not be aware of! Primarily Google Ads and Microsoft Ads changes. Stay up to date with these!

Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Google's new data retention policy hits June 1, the API v20 sunset is five weeks out, and AI Max turns 1 with new controls. Here's what PPC advertisers need to know.

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Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

Google experiments now auto-apply by default, PMax adds a channel timeline, and Merchant Center loyalty goes global. Here's what it means for your accounts.

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Google Ads MCC Hacks, API Sunsets, and the Conversion Tracking Simplification You'll Actually Care About: PPC Platform Updates, Week of April 7–14, 2026

This week's PPC updates include an MCC security alert, a critical API migration deadline, and a conversion tracking overhaul. Here's what to act on now.

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From the ZATO Blog

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Stop Wasting Spend: Automate Your Google Ads with Solutions

Stop Wasting Spend: Automate Your Google Ads with Solutions

Sarah Vlietstra
Team Zato
 • 
Google Ads
Streamline your Google Ads with no-code Solutions. Automate workflows and stop wasted spend.
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Introducing My New Course: Google Ads for the Busy DTC Brand Operator
Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Kirk Williams
Team Zato
 • 
AI in PPC
Calling someone "anti-AI" for asking questions is the same pattern that keeps high-control systems intact. Kirk Williams on why curiosity about AI isn't opposition, it's responsibility.
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Stop Wasting Ad Spend: A Guide to Audience Segment Exclusions

Stop Wasting Ad Spend: A Guide to Audience Segment Exclusions

Sarah Vlietstra
Team Zato
 • 
Campaign Strategy
Stop wasting ad spend. Master Google Ads audience segment exclusions for better reach.
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What is Ad Strength in Google Ads and Does it Actually Matter?

What is Ad Strength in Google Ads and Does it Actually Matter?

Sarah Vlietstra
Team Zato
 • 
Google Ads
Is Google Ads "Ad Strength" a performance metric? Learn why it's an inventory checklist.
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Why Isn't my Google Ads Campaign Serving: Decoding the Most Asked Question in the Google Ads Support Forum

Why Isn't my Google Ads Campaign Serving: Decoding the Most Asked Question in the Google Ads Support Forum

Sarah Vlietstra
Team Zato
 • 
Google Ads
Are your Google Ads not serving? Troubleshoot common issues with bids, billing, and more.
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