Category: PPC Platform Updates

From the ZATO Blog

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Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

Kirk Williams

Team Zato

•

Google experiments now auto-apply by default, PMax adds a channel timeline, and Merchant Center loyalty goes global. Here's what it means for your accounts.

Introducing My New Course: Google Ads for the Busy DTC Brand Operator

Kirk Williams

Team Zato

•

Zato News

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams

Team Zato

•

I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic

Kirk Williams

Team Zato

•

Performance Max

Changed your PMax tROAS and performance tanked? Don't revert yet. Here's a step-by-step troubleshooting framework to find the real cause, because it might not be your bidding.

The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

Kirk Williams

Team Zato

•

AI in PPC

AI in PPC is exciting, but will it actually improve performance? Kirk Williams challenges whether AI agents are driving real results or just upgrading your busywork.

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams

Team Zato

•

General PPC

Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.

Small Team, Big Impact. Google Ads Managed Well
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PPC Platform Updates

Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

From the ZATO Blog

View All Blog posts

Google Experiments Now Auto-Apply by Default, PMax Gets a Channel Timeline, and Merchant Center Loyalty Goes Global: Your PPC Updates for the Week of March 30th

Introducing My New Course: Google Ads for the Busy DTC Brand Operator

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PMax Performance Dropped After a tROAS Change? 6 Steps to Troubleshoot Before You Panic

The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

The Return of the Technical PPC Agency in an AI Driven Era

Small Team, Big ImpactGoogle Ads Managed Well

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