Rethink your PPC KPIs- why focusing solely on conversions can mislead your strategy. Learn how traffic quality and auction economics better define campaign success.
One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...
It's here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from...
Netflix once again prints money with a single email. Consider having a business model where you add, let's say an average of $0.80 rate hike per subscription.That is $146,240,000 in additional...
If you run ads on YouTube, you have likely wished for an easy "exclude" option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck.Well, rejoice...
‍Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing. Truthfully, many of the conversations I had with...
"We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!" Have you ever heard this request by a client (or prospective client)? It can be very...
ZATO is excited to announce a partnership with Wee Squeak Children's Shoes. Have a toddler who insists on walking on their tippy toes (my youngest currently does this!), there's a shoe for that...
We couldn't be happier to welcome Sarah Vlietstra to the ZATO PPC Marketing team. 👏 🎉 💥Sarah was ZATO's Google rep for almost 2 years, and we liked working with her so much we decided it made...
