DSAs Are Dead, MFA Hits Tomorrow, Ad Disapprovals Everywhere: PPC Updates April 14–20

Hey there ZATO blog followers! Ever wanted to know how to start a YouTube Channel for your business, but from someone who has recently done it (and successfully)?...

‍Digital marketing is a subset of marketing. I mean, technically, most digital marketing is actually digital advertising, which is really a subset of advertising, which is then a subset of marketing (

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisersI had been thinking..

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

Been in PPC 3+ years and live in the US of A? Have experience with Shopping Ads?Love Google Ads and Microsoft Ads, too? We are looking for a creative thinking, purposefully pondering...

New to PPC Marketing? Check out ZATO's Terminology of PPC for SMBs. 2021 Edition!

These men sailed a ship into a world of ice (spoiler), lost the ship early in the voyage within sight of land (they could not get to it because of the ice), left the ship and traveled hundreds of...

One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...