How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...

It's here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from...

Netflix once again prints money with a single email. Consider having a business model where you add, let's say an average of $0.80 rate hike per subscription.That is $146,240,000 in additional...

If you run ads on YouTube, you have likely wished for an easy "exclude" option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck.Well, rejoice...

‍Working as a rep for Google, one of my responsibilities was to pitch Display to the agencies I worked with as a channel for performance marketing. Truthfully, many of the conversations I had with...

As Google hides search term data, the real question isn't data ownership, but what advertisers have a right to access. Explore the crucial debate that will shape the future of digital marketing.

"We want you to 6X our revenue at the same ROAS, by next month. We have a lot of opportunity in our space!" Have you ever heard this request by a client (or prospective client)? It can be very...

ZATO is excited to announce a partnership with Wee Squeak Children's Shoes. Have a toddler who insists on walking on their tippy toes (my youngest currently does this!), there's a shoe for that...