Stop Testing Unless You've Agreed On the Risks

As we approach Halloween (and more importantly, the ecommerce holiday season), here's a PPC horror scenario to strike terror in your heart, keep you up at night, and catch your breath in your...

Does increasing ad impressions (Google's way of saying views) pay your utilities bill? Does increasing ad impressions ensure your employee 401K's (and yours too, btw) are safe and ...

This is a fairly common question we get at ZATO when talking to prospective clients or onboarding new partnerships. For many, Google (or Bing!) Shopping can be a bit of a black box...

ZATO is delighted to announce a partnership with Purple Innovations, Inc. Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space...

earch Impression Share is one of those topics that matters a lot to some, and matters little to most. Well, if you are the "some", then welcome! We're going to be looking at Search Impression Share...

I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center...

ven if you're been running Google AdWords or Bing Ads campaigns for years and are a true master of keywords, you may have never dipped into Google Shopping Ads before. In this session, we'll cover...

The bio slide is a sales tool. But what if we stop thinking of our biographies as the sales tool, and instead think of our presentations themselves as the sales tools...

‍As we develop our own PPC rebel alliance, we need to be more like Finn and less like stormtroopers. They just send wave after wave of dollar in spend hoping to win by sheer volume...