Stop Testing Unless You've Agreed On the Risks

Search Engine Land recently asked me to comment on the BMM changes, and summarized those in this article: Google’s updated phrase match simplifies keywords and worries advertisersI had been thinking..

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

Been in PPC 3+ years and live in the US of A? Have experience with Shopping Ads?Love Google Ads and Microsoft Ads, too? We are looking for a creative thinking, purposefully pondering...

New to PPC Marketing? Check out ZATO's Terminology of PPC for SMBs. 2021 Edition!

These men sailed a ship into a world of ice (spoiler), lost the ship early in the voyage within sight of land (they could not get to it because of the ice), left the ship and traveled hundreds of...

One of the cool things about Smart Shopping, is that you can advertise with more generic ad text and a banner image (that Google turns into multiple formats) when Google doesn't...

It's here! The book everybody, and nobody, is talking about is finally here! Now is your chance to pick up a paperback or kindle copy of Ponderings of a PPCer, in which I discuss everything from...

Netflix once again prints money with a single email. Consider having a business model where you add, let's say an average of $0.80 rate hike per subscription.That is $146,240,000 in additional...

If you run ads on YouTube, you have likely wished for an easy "exclude" option to avoid three year old fat finger clicks while watching Blippi spray ketchup on a pickup truck.Well, rejoice...