The Wrong Way to Use AI in PPC (And Why It Might Hurt Your Vibe Coding)

MAP pricing, as a reminder, is the Minimum Advertised Price that a retailer is allowed to advertise for a specific product (though the retailer can sell that product at whatever they want in the cart

Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads...

This is a post I have been intending to write for awhile now, but I keep learning new things and it keeps growing. In fact, this is turning into a series of blogposts I will write over...

When Shopping campaigns first started, advertisers could only showcase their product on the Search Network. But now we have seen the options expand greatly over the past few years. YouTube is just...

While most people are familiar with the paid search marketing aspect of Google Shopping, not everyone understands how Google Shopping Actions works. As more small businesses and retailers enter the...

ZATO is delighted to announce a partnership with Traeger Grills. Traeger makes the best selling electric wood pellet grills on the market and is the original inventor and innovator of this type of...

We were on a recent (and rare) call with a Google Shopping Feed Specialist who filled in some more details that I'm happy to share with you. It specifically involves a field they don't...

Why would an agency like ZATO who only runs Paid Search not want all of your marketing budget? To get the full response to this great question, you'll have to hop on over to Search Engine Journal to r

ZATO is delighted to announce a partnership with Groove Ventures LLC. Groove is an exceptionally well-known brand in the silicone rings market, and has revolutionized ring design and experience...