I had the immense privilege of speaking at a show I've wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined!
A Step-By-Step Guide To Query-Level Bidding In Google Shopping September 3, 2015
Taking Google Shopping to the Next Level December 8, 2014
How to Exclude Placements in Google Smart Shopping Campaigns June 13, 2019
Google Shopping Price Benchmarks: What They Are & How To Use Them February 6, 2019
The Ideal Showcase Shopping Ads Campaign Structure November 29, 2018
The New Google Shopping Promotions Setup: What You Need to Know October 31, 2018
What is the Ideal Google Shopping Budget? September 7, 2018
Did you know: ZATO can manage just Shopping Ads for your Brand or company alongside your in-house/agency Paid Search team? Learn more about this offering here: Google Shopping Agency.