Microsoft Merchant Center now has UCP settings live. Here's how to configure return policy, customer support, and Copilot Checkout to prepare for AI shopping.
Google is sunsetting Dynamic Search Ads in September 2026 and forcing a migration to AI Max. Here's exactly how to prepare your campaigns, landing pages, and conversion tracking before the deadline.
Google Ads updated its Advertising Program Terms effective July 1, 2026. Here's what actually changed, what it means for automation oversight, and the practical steps advertisers should take now.
In an era of digital skepticism, trust signals like third-party reviews, UGC, and transparent business credentials aren't optional — they're the difference between a conversion and a bounce
AI tools are genuinely powerful, and replacing your PPC agency with Claude is tempting. Before you do it, here are a few hidden costs most operators underestimate.
Kirk went to GML 2026. Here's the keyword question that's been on his mind ever since Google's AI Mode announcement, and why he thinks the answer is more nuanced than most people want it to be.
Google's AI Max for Shopping adds text customization, optimal format selection, and Final URL Expansion to standard Shopping campaigns. Here's what each feature actually does.
Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.
