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Kirk Williams

Learn Inbound 2019 Shopping Ads Session - Slides, Tools, and Resources

Learn Inbound 2019 Shopping Ads Session - Slides, Tools, and Resources

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

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learn inbound ppckirk

I had the immense privilege of speaking at a show I've wanted to get to for awhile, Learn Inbound in Dublin Ireland! What a great conference, amazing people, and receptive crowd. Per my usual, I spoke on Shopping Ads and keeping in mind my more generalized audience, I went from the angle of giving a high level look at everything important to know for Shopping Ads from the perspective of someone not in the accounts every day. Here are the slides for the event, and as promised, below is a list of links and resources to many other articles so you can dive deeper on a variety of topics having to do with Shopping Ads, if so inclined!

Learn Inbound - I Don't Know How to Run Shopping Ads & At This Point I'm Too Afraid to Ask from Kirk Williams

A Step-By-Step Guide To Query-Level Bidding In Google Shopping September 3, 2015

Taking Google Shopping to the Next Level December 8, 2014

What’s the Big Difference Between Google Shopping & Google AdWords Search? April 19, 2018

Google Shopping Impression Share: Everything You Ever Wanted to Know – Video June 1, 2018

The Ginormous Google Shopping Guide for the Beginner (or Anyone) June 8, 2018

Run Google Shopping Ads on YouTube? Here are All the Ad Formats (So Far). June 18, 2018

What Is Smart Shopping? – Part 1: The ZATO Guide to Google Smart Shopping Campaigns July 19, 2019

How to Exclude Placements in Google Smart Shopping Campaigns June 13, 2019

What is the Difference Between Google Shopping Actions and Google Shopping April 26, 2019

Google Shopping Price Benchmarks: What They Are & How To Use Them February 6, 2019

The Ideal Showcase Shopping Ads Campaign Structure November 29, 2018

The New Google Shopping Promotions Setup: What You Need to Know October 31, 2018

What is the Ideal Google Shopping Budget? September 7, 2018

The Google Shopping Script to Prevent Query Bleed in Priority-Segmented Campaigns April 14, 2017

Did you know: ZATO can manage just Shopping Ads for your Brand or company alongside your in-house/agency Paid Search team?  Learn more about this offering here: Google Shopping Agency.

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Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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