AI Shopping Agents Are Here: What PPCers Need to Know

ZATO is delighted to announce a partnership with Purple Innovations, Inc. Purple® has been responsible for some of the most innovative and creative marketing campaigns in the mattress space...

Shopping impression share and search impression share share a name but not much else. Here's why comparing them directly leads you astray, and what to watch instead.

I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center...

ven if you're been running Google AdWords or Bing Ads campaigns for years and are a true master of keywords, you may have never dipped into Google Shopping Ads before. In this session, we'll cover...

The bio slide is a sales tool. But what if we stop thinking of our biographies as the sales tool, and instead think of our presentations themselves as the sales tools...

‍As we develop our own PPC rebel alliance, we need to be more like Finn and less like stormtroopers. They just send wave after wave of dollar in spend hoping to win by sheer volume...

Since Budget is so important, I wanted to write an entire post on Tips for budgeting well in SMB PPC. If you have been following the series, you can find the previous 2 SMB PPC posts here...

In the world of PPC, limited budget accounts are like McDonalds hamburgers.Nobody ever publicly admits to interacting with them, but millions of dollars are consumed in both instances...

Before we get into the other parts, I wanted to spend a some time defining SMB PPC. I think this is important for this series, since we all need to be talking about the same thing before we talk...