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Google Merchant Center

Google Merchant Center is one of those platforms I think you either learn to appreciate or quietly resent, and honestly, I've felt both ways about it at different points. These posts are my honest attempt to work through the parts that confused me most, and I hope something here helps you feel a little more in control of your product data and a little less at the mercy of a disapproval you didn't see coming.

Google Merchant Center Excluded Destinations: What They Are & How to Use Them

Master Google Merchant Center excluded destinations to optimize ad spend & boost margins.

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What Is Feed-First Google Shopping Management?

As Google has stripped away manual levers in Shopping and PMax, your product feed has become the most powerful tool you have left. Here's what that means.

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Video: Why the Product ID Attribute Matters More Than You Think in Google Merchant Center

This overlooked attribute anchors your entire Shopping feed. Learn how the id impacts performance history, remarketing, and feed mapping in this Merchant Center Mastery post.

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Google Merchant Center Next: Walkthrough and Comparison

My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.

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How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

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Optimize Google Shopping Product Descriptions (2026 Guide) | ZATO

Learn how to optimize Google Merchant Center product descriptions with PPCKirk. Discover the "180-character rule," avoid common policy disapprovals, and use AI to scale your feed optimization.

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Which Google Shopping Feed Provider Is Best?

Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.

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Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

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Video: How to Optimize the Product Type Shopping Ads Attribute  - Google Merchant Center Mastery

Master Google Shopping feed optimization by understanding the difference between Google Product Category and Product Type. PPCKirk explains why tiered product types are the secret to better PMax perfo

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How to Optimize the Google Product Category attribute for Shopping Ads - Google Merchant Center Mastery

Unlock Google Shopping success by mastering Google Product Category and Product Type. PPCKirk explains when to override Google's auto-categorization and how to build a tiered product type structure fo

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How to Optimize Google Shopping Product Titles - Google Merchant Center Mastery

Master Google Shopping product title optimization with PPCKirk. Learn how to balance algorithm requirements with user CTR and how to run simple title tests in GMC.

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How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.

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Tax Suspension in Merchant Center? Fix It With This Easy Setting!

In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

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How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Step-by-step guide to setting up a Google Merchant Center Next account. PPCKirk walks through business verification, shipping, taxes, and linking Google Ads in the new GMC UI.

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What is Google Merchant Center Next?

In this article, we discuss what Google Merchant Center Next is, and what's potentially changing as Google transitions to an updated product for product feed management.

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Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

Inherit a messy Google Merchant Center account? PPCKirk shows you how to safely audit, detach, and reclaim supplemental feed data when you don't have access to the original source files.

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How to Easily Edit Product Details for Google Shopping within Merchant Center

This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

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The 3 Ways to Submit a Google Shopping Feed to Google Merchant Center

I wanted to get another Google Shopping video out, this time on Google Shopping feeds and getting them sent correctly to Google Merchant Center...

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Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

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Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.

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Why is My Sale Price Wrong in Google Merchant Center?

When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s

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From the ZATO Blog

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Google Ads Display Network Budget Change: What to Do Before February 2027

Google Ads Display Network Budget Change: What to Do Before February 2027

Diana Talhelm
Team Zato
 • 
Google Display Network
Google is retiring automatic Search-over-Display budget prioritization in February 2027. Here’s what’s changing, how to check if your campaigns are affected, and what to do about it.
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Google Ads Channel Prioritization and Budget Allocation: What to Know

Google Ads Channel Prioritization and Budget Allocation: What to Know

Diana Talhelm
Team Zato
 • 
Performance Max
Google is adding Channel Prioritization and Budget Allocation controls across Search, Shopping, PMax, and Demand Gen. Here’s what they do and when you’d actually use them.
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How to Use Google’s Promotion Mode for Maximum BFCM Visibility

How to Use Google’s Promotion Mode for Maximum BFCM Visibility

Sarah Vlietstra
Team Zato
 • 
Campaign Settings
Google’s new Promotion Mode helps advertisers capture peak BFCM demand by temporarily loosening Target ROAS.
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The Inherent Risk of Google Ads Audits (and AI "Claudits")

The Inherent Risk of Google Ads Audits (and AI "Claudits")

Kirk Williams
Team Zato
 • 
AI in PPC
Third-party agencies and AI share the exact same risk when auditing Google Ads: a lack of business context. Here's why blindly following "best practices" might actually hurt your account.
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Precision Bidding: How to Use Conversion Value Rules Effectively

Precision Bidding: How to Use Conversion Value Rules Effectively

Sarah Vlietstra
Team Zato
 • 
Campaign Strategy
Maximize your Smart Bidding strategy by setting up Google Conversion Value rules.
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AI PPC Agents and the Over-Optimization Trap: Are "Claudgents" Hurting Your Accounts?

AI PPC Agents and the Over-Optimization Trap: Are "Claudgents" Hurting Your Accounts?

Kirk Williams
Team Zato
 • 
AI in PPC
AI PPC agents can generate infinite campaign changes, but are they actually driving incrementality? Explore the risks of AI over-optimization and how to build smarter PPC agent workflows.
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