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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
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Google Merchant Center

Tax Suspension in Merchant Center? Fix It With This Easy Setting!

In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

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Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.

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Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

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Which Google Shopping Feed Provider Is Best?

Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.

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How to Fix a Google Merchant Center Suspension for Misrepresentation or Unacceptable Business Practices

You never want to hear it, but every once in awhile, trauma strikes and you get the email you'd been dreading... your Google Merchant Center account has been suspended without warning for some unknown

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Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

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Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

In this video, Kirk walks you through accessing supplemental feed data, as well as how to transition away from someone else's private feeds without losing that data

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How to Easily Edit Product Details for Google Shopping within Merchant Center

This is a great way for operators of small ecommerce businesses to quickly get on Shopping Ads, and to easily edit important fields like the title and image without impacting their actual PDPs.

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Why is My Sale Price Wrong in Google Merchant Center?

When a client offers a sale price for a product, but Google still sees the old price (let's say, GMC either disapproves the product for pricing errors, OR the Automatic Item Updates updates the feed s

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From the ZATO Blog

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Video: How to Set Up Attribute Rules in Google Merchant Center Next

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
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11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
 • 
Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.
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Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.
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Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.
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Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
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Do You Know Where Your YouTube Ads Are Showing? Learn the 2024 YouTube Ad Types Here

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Not sure if ZATO Marketing is right for you? That's why we offer a free Discovery Audit (to those who make it through our Discovery Process) before you sign anything (though, even then you're only signing a month-to-month something!). We'll see how things are currently managed in your Google Ads account and will let you know if and how we can help your business.
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