top
30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 
Category

Google Merchant Center

From the ZATO Blog

The Return of the Technical PPC Agency in an AI Driven Era

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
The Ideal Showcase Shopping Ads Campaign Structure

The Ideal Showcase Shopping Ads Campaign Structure

Kirk Williams
Team Zato
 • 
f you run Showcase Shopping Ads, then this is my attempt at getting out a campaign structure I think is ideal for running Showcase Shopping Ads in your accounts. I should note, that there are a lot...
Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

Kirk Williams
Team Zato
 • 
AI Max for Search
ZATO's Diana Talhelm shares expert insights on Google's AI Max. Learn how to balance automation, control ad spend, and drive quality traffic in paid search.
Listen: Managing Shopping Ads in an Automated World - BrightonSEO Search Show Talk

Listen: Managing Shopping Ads in an Automated World - BrightonSEO Search Show Talk

Kirk Williams
Team Zato
 • 
In September 2019, I had the privilege of speaking on Shopping Ads at the world renown, massive search conference in Brighton, UK: BrightonSEO. While this was an honor in itself, I secretly enjoyed...
Win Free HeroConf Tickets Just by Writing a Book Review!

Win Free HeroConf Tickets Just by Writing a Book Review!

Chris Reeves
Team Zato
 • 
General PPC
Enter to win free tickets to HeroConf! Write an honest review of our PPC books on Amazon or Goodreads for a chance to win. Contest ends Sept 1.

Find what you're looking for here: