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From the ZATO Blog

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
Here's How to Add Supplemental Feeds and Feed Rules in Google Merchant Center Next

Here's How to Add Supplemental Feeds and Feed Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.
Should You Run DTC Sales on Amazon Prime Day?

Should You Run DTC Sales on Amazon Prime Day?

Kirk Williams
Team Zato
 • 
General PPC
Unsure whether you should run your own DTC sales on Amazon's Prime Day event? Consider these things.
How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

How to Enable Supplemental Data Feed Sources in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Here's how you can enable supplemental data feed sources in Google Merchant Center Next. Watch the video walkthrough here.
Small Business? Here are 3 Reasons to Embrace Google Ads

Small Business? Here are 3 Reasons to Embrace Google Ads

Chris Reeves
Team Zato
 • 
SMB PPC
For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...

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