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Google Merchant Center

Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

Date Published: 
January 17, 2023
Last Update: 
February 11, 2026

Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

Ever taken over a Google Merchant Center (GMC) account and found a supplemental feed titled something like "Updates 2019" or "Agency_Exclusions_DO_NOT_TOUCH"?

You try to open the file to see what’s inside, and you’re met with the "Google Drive Request Access" screen of death. Your predecessor didn't hand over the keys, and now you’re stuck wondering: If I delete this, will half my products get disapproved? Will my best-sellers lose their optimized titles?

In this video, I walk through how to handle "mystery" supplemental feeds without blowing up your account.

Don't Delete. Detach.

The biggest mistake you can make is hitting the delete button on a feed you don't understand. If those rules were actually keeping your account healthy, deleting them is a one-way ticket to a Merchant Center headache.

Instead of deleting, remove the connection.

  • The Secret Spot: It’s actually not in the Supplemental Feed settings. You have to go into your Primary Feed, click on Attribute Rules, and look for where that supplemental source is being called.
  • The "Undo" Button: By simply removing the rule that pulls from the supplemental feed, you effectively "turn it off." If everything breaks, you just add the source back into the rule, and you're back where you started.

How to "Steal" Your Data Back

If you can't open the Google Sheet, how do you know what's in it?

  1. Download the File: Even if you don't have permission to the Sheet, GMC usually lets you download the last processed file directly from the Supplemental Feed's "Processing" tab.
  2. Audit the Mess: Once you have that CSV/TSV, you can finally see the "Why." Are they excluding products? Changing IDs? Fixing broken URLs?
  3. Clone and Conquer: Take that data, upload it into a new supplemental feed that you own (I like to label mine "ZATO_Exclusions" or something equally clear), and point your Attribute Rules there.

The PPCKirk Rule of Thumb

I’ll say it until I’m blue in the face: Edit the original feed source whenever possible. Supplemental feeds are great for quick fixes or temporary tests, but they shouldn't be a permanent "band-aid" for a messy backend.

Clean data at the source leads to fewer "mysteries" down the road when the next person (or you, three years from now) has to figure out what happened.

Watch the full walkthrough here: Accessing Mystery Supplemental Feeds

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Kirk Williams
@PPCKirk - Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter or Linkedin.

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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