A History of Google Product Category in the Product Feed. Google Merchant Center Feed Attributes

In this first (part 1 of 2) video on the attribute Google Product Category, we dig into the attribute itself. What is product category? Should you use it to segment your Shopping or Performance Max campaigns? Is it a required attribute? These and other questions are all answered in today's video, along with a healthy dose of dumb jokes, and hokie visual effects. Classic Merchant Center Mastery with PPCKirk! Check it out now. You'll learn the real history behind Google's shift, the four cases where Product Category still matters, and why organizing your campaigns around Product Type will drive better results long-term.