How the Product ID Attribute Impacts Your Google Shopping Feed Performance - Merchant Center Mastery

The id attribute in Google Merchant Center may look simple, but it is foundational to a stable and effective Shopping and Performance Max setup. In this Merchant Center Mastery episode, Kirk explains why the id matters and how to handle it the right way across feeds, platforms, and campaigns. Learn: What the id attribute actually does How it connects to performance history and campaign data Best ID practices for Shopify, Simprosys, and manual feeds How to use id in supplemental feeds and remarketing When changing the id is a good idea, and when it is not