I don’t know how to run shopping ads, and at this point I’m afraid to ask. – HeroConf 2018 Austin Presentation

google shopping help

Howdy! If you’re here, you might have attended my session in Austin on Shopping Ads. If so, welcome and you can find my slides and links here for additional research.

Even if you’re been running Google AdWords or Bing Ads campaigns for years and are a true master of keywords, you may have never dipped into Google Shopping Ads before. In this session, we’ll cover 4 main points of Shopping Ads as a great intro to doing Shopping Ads (also called PLAs) well.


Additional Research

Shopping Ads to Appear on Google Display Network


Youtube Shopping Ad Campaigns – Learn the Basics


Thats Hot! 3 Shopping Campaign Tips That Would Make Paris Hilton Proud By Purna Virji


A Step-By-Step Guide To Query-Level Bidding In Google Shopping


Shopping Ads Confession: I Think Custom Labels Are Overrated


Optmyzr (tool that assists with automated Shopping bid rules)


A Tale of Digital Marketing Woe


Attribution is Awesome! Here’s Why It’s Terrible



Did you know: ZATO can manage just Shopping Ads for your Brand or company alongside your in-house/agency Paid Search team?  Learn more about this offering here: Google Shopping Agency.