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Are You a DTC Brand with 100K+ SKUs but Stalled Growth in Google Shopping or PMax? Try This

Kirk Williams
Team Zato
 • 
Google Shopping
Got a massive product catalog and a Shopping strategy that still isn't clicking? I think the answer is less exciting than you're hoping for, and probably more useful.
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From the ZATO Blog

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How to Scale Google Ads – Tough Talk Time

Kirk Williams
Team ZATO
 • 
Google Ads
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

How to See Placements in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

I Hated Calendly For Years. Here's Why I Now Love It

Kirk Williams
Team ZATO
 • 
I can say that Calendly has begun to save me hours (estimated?) per week in back-and-forth scheduling over email, and I'm addicted to it now...

New Book is Out! Stop the Scale: Building a Digital Agency You Actually Like

Kirk Williams
Team ZATO
 • 
Zato News
Redefine agency success with Kirk Williams. Discover why bigger isn't always better and how to build a sustainable, purpose-driven business in "Stop the Scale."

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team ZATO
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team ZATO
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.

How To: One Click Performance Max Migration from Smart Shopping Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

Get to Know Your 3 Google Shopping Title Options

Kirk Williams
Team ZATO
 • 
Google Shopping
In this article, we'll walk through the three title options in the Google Shopping product feed, and discuss tips and best practices for each.