What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no

In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should

In this episode, you'll hear the rest of the conversation Amanda and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

We're delighted to announce that Google has named ZATO as one of the Top 3% partner agencies in the US for Google Ads.

One of the things I love about this conversation with Mike, is how clearly he thinks through ramifications of technology, as a pro-tech person working at a software company.

confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going

In this episode, you'll hear the rest of the conversation Nechama and I had that we couldn't fit into our full Core episode on attribution as we all ponder digital attribution together.

SEMRush approached me about recording a song parody for them, so naturally I made sure that SEO & PPC came together over the holidays ;) Enjoy this nonsensical song.

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.