How to Choose a Google Ads Agency: Hire the Team, Not Just the Proposal

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.

How do you get SEO & PPC to work together? In this article we'll look at some tactics for using SEO and SEM to help one another to grow your business, not just individual channels.

A number of things impacted consumer trends, and I think it's worth pointing them out as we analyze the 2021 holiday season. I'm going to make this short and to the point.

In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...

Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...

Discovery campaigns can be an excellent tool to grow and scale volume during this time with users both familiar and unfamiliar with your brand. With reach across the YouTube Home, Watch Next Feeds...

I thought I would share an email I sent once to a prospect as we were dealing with their unrealistic ROAS expectations, and my hope is it is beneficial to you. They gave us their...

With one campaign you can target audiences across the YouTube Home and Watch Next feeds, Gmail, & the Google Discover Feed. We all know how addictive never-ending scrolling can be. In fact, Google...

In this limited run podcast (8-10 episodes in total), we'll be taking a harder look at key themes from my book: Ponderings of a PPC Professional. Similar to my book, the point of this podcast, is...