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Campaign Strategy

From the ZATO Blog

🎙 PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

🎙 PPC Ponderings Podcast: Listen to Aaron Levy's Bonus Episode

Kirk Williams
Team Zato
 • 
PPC Podcast
In this episode, Aaron challenges many preconceptions about the role of the keyword as Google changes things in the PPC world (ready or not), and whether you agree or disagree vehemently with Aaron...
🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

🎙 PPC Ponderings Podcast: Listen to Brad Geddes' Bonus Episode

Kirk Williams
Team Zato
 • 
PPC Podcast
Come listen to Brad and Kirk chat about his take on the keyword’s past, present, and future. Brad goes into so much more detail than we had time to include on our original episode, so make sure...
How to Win with Google Discovery Ads in the Holiday Season

How to Win with Google Discovery Ads in the Holiday Season

Sarah Vlietstra
Team Zato
 • 
Google Discovery Ads
Discovery campaigns can be an excellent tool to grow and scale volume during this time with users both familiar and unfamiliar with your brand. With reach across the YouTube Home, Watch Next Feeds...

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