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Campaign Strategy

From the ZATO Blog

Google Shopping GTIN Requirements Explained!

Google Shopping GTIN Requirements Explained!

Kirk Williams
Team Zato
 • 
Google Shopping
If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ
Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Kirk Williams
Team Zato
 • 
Google Ads
In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.
PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team Zato
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

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