Are You a DTC Brand with 100K+ SKUs but Stalled Growth in Google Shopping or PMax? Try This

Two years ago, the pandemic started a chain of events that would break the supply chain in various and sundry ways. The hits just kept (and still keep) coming, and in this episode, we dig into...

There are hundreds of ways Google Shopping can break, but here are some of the first things I look to when we’re running an audit on dropped performance in Google Shopping.

We love running audience targeting here at ZATO and sometimes we need a complete list of Google's Affinity Categories and In-Market Segments. The problem is, a full list is very hard to find. Until no

In this brief (seriously, it's only 15 minutes long) Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should

We're delighted to announce that Google has named ZATO as one of the Top 3% partner agencies in the US for Google Ads.

confused by what’s going to happen with Shopping Ads as Performance Max kicks in? ‍Well, you’re not alone! Virtually every group I’m a part of has people asking for more clarification on what is going

SEMRush approached me about recording a song parody for them, so naturally I made sure that SEO & PPC came together over the holidays ;) Enjoy this nonsensical song.

Come listen to Heather and Kirk chat about her take on attribution, statistics, imputation (what?! just listen to the episode...), emotional impact on attribution, and more.

How do you get SEO & PPC to work together? In this article we'll look at some tactics for using SEO and SEM to help one another to grow your business, not just individual channels.