The Physics of PPC: Why Google Ads Revenue Has a Natural Limit, but Campaign Waste Has No Bottom

Before we get into the other parts, I wanted to spend a some time defining SMB PPC. I think this is important for this series, since we all need to be talking about the same thing before we talk...

The following is an interaction I once had with a prospect. Because it is a conversation I have often, I decided it was time to get it into a blogpost as an educational tool for a broader audience...

Here is where things get complicated in many Digital Marketing reports, because Google Analytics reports sales with Last Click (Non-Direct*) attribution...

I had the privilege of speaking at Hero Conference 2017 on one of my favorite things in the whole world, Shopping Ads! Sounds boring? Ok, well I like it, so leave me alone!...

This strategy allows you to utilize priority campaign settings, bid adjustments, shared budgets, and negative keywords to send queries into the correct campaign so you can bid according to buying inte

Google AdWords released their Exact close variant update one week ago Friday. There have been a variety of reactions to it, including creative nicknaming. My two favorite nicknames are “Enhanced...

I recently had an interaction on Reddit, that I decided to save since my response got long and, well, blog-like! I've talked on pricing before, but the Profit-based PPC agency fees discussion seems to

What do a bunch of PPCers sick of regurgitating the same material over and over again do when something as big as Expanded Text Ads hits?

I had the privilege of speaking on PPC Pricing Models at State of Search in November, 2015. Here are the slides from my presentation.