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🎉 CONGRATULATIONS!! ZATO Owner, Kirk Williams named #3 Most Influential PPC'er in the World (click to learn more) 🎉

What are Google Ads Synthetic Keywords?

Kirk Williams
Team Zato
 • 
Google Ads
Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.
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S2 E6: Building a PPC Community - with Miles McNair, PPC Mastery - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Kirk and Miles chat all things from PS5 games, to PMax strategies, to building an online community with LinkedIn.

Preventing Item Disapprovals and Suspensions in Google Merchant Center by Mastering Compliance

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

S2 E5: Creating Clear Client Communication - with Sarah Vlietstra, ZATO - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency.

A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams
Team ZATO
 • 
Google Search Network
This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

Kirk Williams
Team ZATO
 • 
PPC Podcast
Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).

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