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JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
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Are You a DTC Brand with 100K+ SKUs but Stalled Growth in Google Shopping or PMax? Try This

Kirk Williams
Team Zato
 • 
Google Shopping
Got a massive product catalog and a Shopping strategy that still isn't clicking? I think the answer is less exciting than you're hoping for, and probably more useful.
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TEDx Billings 2023 Talk: Stop the Scale: Redefining Business Success by ZATO Owner, Kirk Williams

Kirk Williams
Team ZATO
 • 
Business Tips
Watch ZATO Owner Kirk Williams' TEDx Billings talk on Redefining Business Success: Stop the Scale.

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team ZATO
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!

What Are Ad Customizers in Google Ads?

Kirk Williams
Team ZATO
 • 
Google Search Network
What are ad customizers in Google Ads, and how do they work? Read here as Kirk walks you through using them in RSAs, cautionary notes, and gets you a Walkthrough for setting them up.

How to Tell if Temu is Spending More in Google Ads for Black Friday 2023

Kirk Williams
Team ZATO
 • 
General PPC
According to Mike Ryan, Temu is getting more aggressive in some auctions, so view this walkthrough on how to see if Temu is playing in your space!

Create Urgency! How to Use Countdown Customizers in Google Ads - Step-by-Step Walkthrough

Kirk Williams
Team ZATO
 • 
PPC Ad Creative Strategy
Have you ever wanted to run ads with a countdown to increase urgency in your audience? Here is a step by step walkthrough for setting up Countdown Customizers in your account.

Secrets of a Google Ads 3rd Party Support Rep

Kirk Williams
Team ZATO
 • 
Google Ads
What is it like to be a Google Ads 3rd Party Support Rep? Check out this interview with an anonymous former rep, and PPCer Boris Beceric.