The Return of the Technical PPC Agency in an AI Driven Era

Page Feeds allows you to upload and label your website URLs into Google Ads so you can refine (or control) the PMax URL expansion for the pages it utilizes in the feed. Learn More on Page Feeds here!

Having helped more than 17,000 ecommerce stores keep their feeds in tip-top shape through DataFeedWatch’s feed management solutions, learn from founder Jacques van der Wilt on feed compliance!

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

Here is my framework for thinking about managing PPC on a limited budget.