What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra

Team Zato

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Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.

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A Compelling Case for the Controlled Keyword for Smaller Budgets

Kirk Williams

Team ZATO

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Google Search Network

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

Google Marketing Live 2023 Recap for Ecommerce Advertisers

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Team ZATO

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Google Ads

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

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Team ZATO

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PPC Podcast

Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).

One Ultra-Easy Button You Can Smash for Great Shopping Ads Product Titles

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Team ZATO

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Google Shopping

5 Controversial Google Ads Tips for Small Budgets

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Team ZATO

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Google Ads

S2 E3: Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - PPC Ponderings Podcast

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Team ZATO

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PPC Podcast

A Search Campaign Template for SMB Accounts: PPC How To

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Team ZATO

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SMB PPC

Here is my framework for thinking about managing PPC on a limited budget.

S2 E2: Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - PPC Ponderings Podcast

Kirk Williams

Team ZATO

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PPC Podcast

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.

Kirk Goes to Google (and how to fix advertiser relations)

Kirk Williams

Team ZATO

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Google Ads

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

From the ZATO Blog

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A Compelling Case for the Controlled Keyword for Smaller Budgets

Google Marketing Live 2023 Recap for Ecommerce Advertisers

S2 E4: Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - PPC Ponderings Podcast

One Ultra-Easy Button You Can Smash for Great Shopping Ads Product Titles

5 Controversial Google Ads Tips for Small Budgets

S2 E3: Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - PPC Ponderings Podcast

A Search Campaign Template for SMB Accounts: PPC How To

S2 E2: Account Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - PPC Ponderings Podcast

Kirk Goes to Google (and how to fix advertiser relations)

Hire us and see why we're the Most Affordable Google Ads Agency for the Value You Get

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