Key Takeaways on AI Max from the Experts: Navigating the New Frontier of Paid Search

You'll laugh, you'll cry, you'll throw things (metaphorically and literally) at your computer screen or in your car... listen to a raw, yet healthy, discussion on Google & Advertiser relations.

Ben is a Googler with an opinion and in this episode, Kirk and Ben discuss Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more.

Let's talk Smart Shopping New Customer Acquisition conversion goals. I can hear your heart beating faster already from the anticipation of that first sentence. What joys and excitement must...

One of the biggest frustrations to PMax campaigns is the struggle to scale the account when the Performance Max campaigns are performing efficiently. Try this "ghostbusters" tip from ZATO!

We've found it can be helpful to have a checklist we ask our clients when investigating a Conversion Rate (CVR) drop, and I'd like to share that with you so you can figure out the issue.

Today, I'd like to share what I know about how Google "Dynamic" Ads work in a Shopping Ads context, specifically in regard to Performance Max and how that should inform our reporting.

Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).

A trap I see some brands fall into in PPC, is to label a positioning problem as a targeting problem.