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Marketing Principles

A Pondering on the Potential Downsides of chatGPT

chatGPT is amazing as a tool, but there are things to consider that should cause at least a little hesitancy in adoption and wisdom in widespread usage. Some of those are...

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The Problem of Platform Transparency

An analogy for those who don't know Google ad buying: PPC is like buying a car...

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Be Ready for the Explosive Growth of CTV and OTT in 2023

I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

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Digital Advertising Isn't the Problem, Programmatic Is 👏 Louder for Those In the Back

When does this black eye on digital advertising get resolved? I'm not a programmatic media buyer, so I don't have the solution, but I can tell you, I'm getting weary of defending all digital advertisi

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Video: Should We Remove the Digital from Digital Marketing? No! Here's Why

‍Digital marketing is a subset of marketing. I mean, technically, most digital marketing is actually digital advertising, which is really a subset of advertising, which is then a subset of marketing (

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From the ZATO Blog

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Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team Zato
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
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Video: How to Set Up Attribute Rules in Google Merchant Center Next

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team Zato
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Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
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11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

11 Things to Check If Your Google Ads Account Is Suspended for Circumventing Systems or Abusing the Ad Network Policy

Kirk Williams
Team Zato
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Google Policy Suspensions
If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.
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Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Here's How to Enable Supplemental Feeds and Feed Rules in Google Merchant Center Next

Kirk Williams
Team Zato
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Google Merchant Center Next
Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them.
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Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Video: How to Create (and Use) a Supplemental Source in Google Merchant Center Next - Merchant Center Mastery

Kirk Williams
Team Zato
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Google Merchant Center Next
In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up.
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Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Sarah Vlietstra
Team Zato
 • 
Demand Gen Campaigns
Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
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