Are You a DTC Brand with 100K+ SKUs but Stalled Growth in Google Shopping or PMax? Try This

My first real look at Merchant Center Next left me with more questions than answers, and I think the feed situation is worth paying attention to before this rolls out widely.

This is a short pondering on the concept of exactly matched keywords and Google automation, and reconciling usage of them in PPC accounts.

Kirk sits down with Kelkoo's Christopher Bell to talk feed optimization, CSS bidding strategy, client trust, and yes, Sheffield Wednesday. Worth your time.

Here is my framework for thinking about managing PPC on a limited budget.