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What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team Zato
 • 
YouTube
Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.
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From the ZATO Blog

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A Pondering on the Potential Downsides of chatGPT

Kirk Williams
Team ZATO
 • 
Marketing Principles
chatGPT is amazing as a tool, but there are things to consider that should cause at least a little hesitancy in adoption and wisdom in widespread usage. Some of those are...
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Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center
In this video, Kirk walks you through accessing supplemental feed data, as well as how to transition away from someone else's private feeds without losing that data
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Campaign Auction Eligibility and Performance Max Behavior

Kirk Williams
Team ZATO
 • 
Performance Max
Why do you sometimes see Search keywords showing in Performance Max campaigns, even if you've specifically targeted those keywords?
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Should You Always Exclude Brand from Performance Max Campaigns? It's Complicated.

Kirk Williams
Team ZATO
 • 
Performance Max
What if excluding brand in every Performance Max campaign isn't the best route to go? Kirk discusses why in this article.
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The Problem of Platform Transparency

Kirk Williams
Team ZATO
 • 
Marketing Principles
An analogy for those who don't know Google ad buying: PPC is like buying a car...
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Introducing the Merchant Center Mastery YouTube Channel

Kirk Williams
Team ZATO
 • 
ZATOWorks Publishing
I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.
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Using Questions to Create Doubt in PPC Ads

Kirk Williams
Team ZATO
 • 
Ad Creative Strategy
If our target audience were groupies already obsessed with our company image, than those ads that just talk about our company might work well.
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It's All About User Consent - Digital Privacy Interview with Bethany Singer-Baefsky of iRobot

Kirk Williams
Team ZATO
 • 
PPC Podcast
This interview will challenge what you thought you knew about digital privacy as Bethany Singer-Baefsky of iRobot schools us all on the complex nature of digital privacy and security.
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Find what you're looking for here:

Popular links:
Google Ads Agency
Google Shopping Help
Kirk William's Udemy Course
Request Free Account Analysis