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What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team Zato
 • 
YouTube
Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.
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From the ZATO Blog

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Introducing: PPC Consulting, PPC Training, and PPC Audits - Project-Based PPC Management

Kirk Williams
Team ZATO
 • 
Campaign Strategy
Our consulting and training services are geared towards the in-house team who wants a second opinion, another set of eyes on the account, someone who's been there before on this test, or might have so

Finally, a Simple Yet Skilled Google Shopping Feed Solution for New Shopify Stores

Kirk Williams
Team ZATO
 • 
Google Merchant Center
You just want to get your products found on Google Shopping so you can focus on your business... and that's where ZATO comes in. We're the easy-button for setting up your Google Shopping Feed.

Do You Know The Difference Between Digital Privacy & Digital Security? Simon Poulton Interview - PPC Ponderings Podcast Bonus Episode

Kirk Williams
Team ZATO
 • 
PPC Podcast
In this bonus interview with Simon Poulton of WPromote, we go deeper into the concept of digital privacy, digital security, user permission, GDPR, and how this all impacted Simon's wedding day.

Be Ready for the Explosive Growth of CTV and OTT in 2023

Kirk Williams
Team ZATO
 • 
Marketing Principles
I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

How to Scale Google Ads – Tough Talk Time

Kirk Williams
Team ZATO
 • 
Google Ads
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

How to See Placements in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

I Hated Calendly For Years. Here's Why I Now Love It

Kirk Williams
Team ZATO
 • 
I can say that Calendly has begun to save me hours (estimated?) per week in back-and-forth scheduling over email, and I'm addicted to it now...

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

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