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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
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From the ZATO Blog

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Be Ready for the Explosive Growth of CTV and OTT in 2023

Kirk Williams
Team ZATO
 • 
Marketing Principles
I think CTV is going to absolutely explode (growth) in 2023 as we head towards a recession. Here is my thought process on why that is.

How to Scale Google Ads – Tough Talk Time

Kirk Williams
Team ZATO
 • 
Google Ads
Here is what I’ve learned about scaling a brand after a decade of PPC, while managing a variety of budgets in between tiny and large. I’ll also note an important personal observation...

How to See Placements in Google Performance Max Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
Running Smart Shopping campaigns but frustrated at how little reporting and data you are receiving? Here is a way we discovered, where you can at least see the Placements associated with your...

I Hated Calendly For Years. Here's Why I Now Love It

Kirk Williams
Team ZATO
 • 
I can say that Calendly has begun to save me hours (estimated?) per week in back-and-forth scheduling over email, and I'm addicted to it now...

New Book is Out! Stop the Scale: Building a Digital Agency You Actually Like

Kirk Williams
Team ZATO
 • 
Zato News
Redefine agency success with Kirk Williams. Discover why bigger isn't always better and how to build a sustainable, purpose-driven business in "Stop the Scale."

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team ZATO
 • 
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...

Stop Segmenting Shopping Ads by Margin or ROAS

Kirk Williams
Team ZATO
 • 
Google Shopping
Here's why I don't like segmenting Shopping Ads by product margin or ROAS.

🎉 Giveaway: Time for Free Digital Marketing Books and Coffee! 5 Lucky Winners 🎉

Kirk Williams
Team ZATO
 • 
Zato News
See how you can win 4 books and 2 bags of coffee! 5 winners selected.

How To: One Click Performance Max Migration from Smart Shopping Campaigns

Kirk Williams
Team ZATO
 • 
Performance Max
If you are hoping to migrate your Smart Shopping Campaigns to Performance Max, this post is for you. Here’s what you should keep in mind as you navigate this automated landscape:

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