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SMB PPC

From the ZATO Blog

Does Google Shopping Query Filtering Still Work in 2023?

Does Google Shopping Query Filtering Still Work in 2023?

Kirk Williams
Team Zato
 • 
Google Shopping
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...
The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

Kirk Williams
Team Zato
 • 
Google Shopping
For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...
Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams
Team Zato
 • 
Google Shopping
In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

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