Category: SMB PPC | The ZATO Blog

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Does Google Shopping Query Filtering Still Work in 2023?

Kirk Williams

Team Zato

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Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...

The Comprehensive Google Shopping Ads (Standard) Guide for the Beginner (or Anyone)

Kirk Williams

Team Zato

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Google Shopping

For anyone who works in Ecommerce paid search, having a working knowledge of Shopping Ads is essential to keeping up with the competition.This article is for the purpose of giving you that working...

Some Interesting Updates from Google Shopping Engineers

Kirk Williams

Team Zato

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Google Shopping

One Ultra-Easy Button You Can Smash for Great Shopping Ads Product Titles

Kirk Williams

Team Zato

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Google Shopping

How to Run a Title Test in Google Shopping

Kirk Williams

Team Zato

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Google Shopping

Listen as Kirk, Mike, Isaac, and Patrick Discuss Smart Shopping, Automation, and More!

Kirk Williams

Team Zato

•

Google Shopping

In the world of Smart Shopping Campaigns, some of the most vocal PPCers on this topic have been myself, Mike Ryan of SMEC, and Patrick Gilbert of AdVenture Media Group. We've laughed, cried, argued, h

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