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Click Here & Buy ZATO Owner, Kirk Williams' newest book on Google Ads - Ponderings of a PPCer: Revised & Expanded.
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SMB PPC

Small Business? Here are 3 Reasons to Embrace Google Ads

For small eCommerce businesses, carving out a niche in a competitive market can be daunting. Leveraging digital advertising is essential, and Google Ads stands out as a powerful tool. Here’s why...

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How Can I Test a Small Google Ads Account on a Limited Budget?

For the good marketer, advertising on Google Ads with a small budget is possible, but requires some specific methodology and work, especially as it relates to testing new opportunities in the account.

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A Search Campaign Template for SMB Accounts: PPC How To

Here is my framework for thinking about managing PPC on a limited budget.

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From the ZATO Blog

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How to Exclude Mobile Apps from PMax Campaigns in Google Ads

How to Exclude Mobile Apps from PMax Campaigns in Google Ads

Kirk Williams
Team Zato
 • 
Performance Max
How can you exclude Mobile Apps from PMax campaigns? Here is the easy 3 step process for doing so. Happy hunting!
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The Ideal YouTube Video Ads Lengths and File Sizes

The Ideal YouTube Video Ads Lengths and File Sizes

Kirk Williams
Team Zato
 • 
YouTube
Here are the ideal YouTube Video Ad Lengths and File Sizes so you have something to aim at when creating your video ads for YouTube campaigns!
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Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Do You Know Where Your YouTube Ads Are Showing? Learn the 2025 YouTube Ad Types Here

Sarah Vlietstra
Team Zato
 • 
YouTube
In this post, we'll take a look at all of the YouTube Ad types you can expect to see in 2025.
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The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

The Giant Video Guide Collection for Every Google Shopping Product Feed Attribute - Merchant Center Mastery

Kirk Williams
Team Zato
 • 
Google Shopping
Here is a giant list of videos and links diving deep into each and every current Google Shopping product feed attribute. Keep coming back, because this page will be endlessly updated!
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Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Finally, a great solution for Small Budget PPC! - Introducing the Google Ads for Small Budget Program by ZATO/MAKROZ

Team Zato
 • 
With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to...
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Video: How to Set Up Attribute Rules in Google Merchant Center Next

Video: How to Set Up Attribute Rules in Google Merchant Center Next

Kirk Williams
Team Zato
 • 
Google Merchant Center Next
Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.
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