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Microsoft Ads

Microsoft Ads doesn't always get the spotlight it deserves, and I think that's a mistake worth correcting. From exclusive ad extensions to campaign strategy and platform nuances, there's a lot to explore here, and we're doing our best to cover it honestly and practically. Whether you're just getting started or importing campaigns from Google, I hope something here makes your next move a little clearer.

From the ZATO Blog

Two Ways to Use AI for Content (One Makes Readers Work Harder)

Two Ways to Use AI for Content (One Makes Readers Work Harder)

Kirk Williams
Team Zato
 • 
AI in PPC
Not all AI-generated content is the same problem. Here's the distinction between AI that offloads cognitive labor onto readers and AI that actually helps them.
AI Max is Now Available for Microsoft

AI Max is Now Available for Microsoft

Sarah Vlietstra
Team Zato
 • 
AI Max for Search
Microsoft's AI Max for search ads is here: learn how to leverage automation to reach your target audience.
Google Merchant Center Excluded Destinations: What They Are & How to Use Them

Google Merchant Center Excluded Destinations: What They Are & How to Use Them

Sarah Vlietstra
Team Zato
 • 
Google Merchant Center
Master Google Merchant Center excluded destinations to optimize ad spend & boost margins.
Unlock the Power of Microsoft Ads Impression-Based Remarketing

Unlock the Power of Microsoft Ads Impression-Based Remarketing

Sarah Vlietstra
Team Zato
 • 
Microsoft Ads
Target ad viewers without a site visit using Microsoft Ads impression-based remarketing.
Stop Wasting Spend: Automate Your Google Ads with Solutions

Stop Wasting Spend: Automate Your Google Ads with Solutions

Sarah Vlietstra
Team Zato
 • 
Google Ads
Streamline your Google Ads with no-code Solutions. Automate workflows and stop wasted spend.
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