icon-dropdown-arrow
top
JUST DROPPED: The Google Ads Course Built for DTC Brand Operators (Not Just Media Buyers). Start Learning Here
icon-cross
Category

ZATOWorks Publishing

ZATOWorks Publishing is the content arm of the internationally known PPC Agency: ZATO PPC Marketing. ZAATOWorks puts out quality content all about PPC and digital marketing through books, podcasts, and videos. Follow us to keep up to date on all things PPC!

Introducing the Merchant Center Mastery YouTube Channel

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.

Read More

From the ZATO Blog

View All Blog posts

Are Keywords Dead in Google Ads? What I Took Away From Google Marketing Live 2026

Are Keywords Dead in Google Ads? What I Took Away From Google Marketing Live 2026

Kirk Williams
Team Zato
 • 
AI in PPC
Kirk went to GML 2026. Here's the keyword question that's been on his mind ever since Google's AI Mode announcement, and why he thinks the answer is more nuanced than most people want it to be.
Read More
AI Max for Shopping: A New Google Ads Account Theory

AI Max for Shopping: A New Google Ads Account Theory

Kirk Williams
Team Zato
 • 
AI Max for Shopping
Google just released AI Max for Shopping. Here's why it might not be redundant with PMax, and what it suggests about where Google thinks account structure is heading.
Read More
What is AI Max for Shopping?

What is AI Max for Shopping?

Sarah Vlietstra
Team Zato
 • 
AI Max for Shopping
Google's AI Max for Shopping adds text customization, optimal format selection, and Final URL Expansion to standard Shopping campaigns. Here's what each feature actually does.
Read More
PMax Performance Dropped? Here's What to Audit First

PMax Performance Dropped? Here's What to Audit First

Diana Talhelm
Team Zato
 • 
Performance Max
Weird PMax behavior is usually a symptom, not the problem. Here's how to actually diagnose what changed before you touch the budget or ROAS target.
Read More
The Google Ads Ecommerce Site Migration Checklist Your PPC Team Needs

The Google Ads Ecommerce Site Migration Checklist Your PPC Team Needs

Kirk Williams
Team Zato
 • 
General PPC
Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.
Read More
AI Shopping Agents Are Here: What PPCers Need to Know

AI Shopping Agents Are Here: What PPCers Need to Know

Chris Reeves
Team Zato
 • 
AI in PPC
AI agents are already buying products on behalf of consumers. Here's what that means for your Google Ads setup, your feed data, and how you stay competitive.
Read More
ZATO best Google Ads Agency logo white

Small Team, Big Impact
Google Ads Managed Well

Small Team, Big Impact. Google Ads Managed Well
‍
GET MY PPC PLAN
Services
PPC Marketing AgencyGoogle Search Ads HelpGoogle Shopping HelpMicrosoft Ads HelpYouTube Ads HelpZATO Essentials for Tight BudgetsFree PPC ConsultationDTC Google Ads CourseCommercial Ecommerce PPC
COPYRIGHT © 2026 Zato, LLC, dba ZATO PPC Marketing AGENCY. site DESIGNED BY ERICKSON BUILT. ZATO is a registered trademark.Sitemap  |  Terms & Conditions  | Privacy Policy
loader

Find what you're looking for here: