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ZATOWorks Publishing

ZATOWorks Publishing is the content arm of the internationally known PPC Agency: ZATO PPC Marketing. ZAATOWorks puts out quality content all about PPC and digital marketing through books, podcasts, and videos. Follow us to keep up to date on all things PPC!

Introducing the Merchant Center Mastery YouTube Channel

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.

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From the ZATO Blog

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Why ZATO Won't Rush You Through Our Sales Process

Why ZATO Won't Rush You Through Our Sales Process

Kirk Williams
Team Zato
 • 
General PPC
Most sales processes are built on speed and information gaps, and we think that's broken. Here's how ZATO approaches sales differently, where slower conversations and mutual wins matter most.
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Google Shopping Feed Optimization: What Works in 2026

Google Shopping Feed Optimization: What Works in 2026

Kirk Williams
Team Zato
 • 
Google Shopping
Shopping feed optimization isn't a setup task, it's an ongoing practice. Here's what actually moves the needle in Google Shopping and PMax in 2026.
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PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

PPC Training: A List of Free Google Ads Training Courses, Books, Blogs, and Communities for Learning PPC

Kirk Williams
Team Zato
 • 
General PPC
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...
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When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

When Google Forwarding Numbers Fail: A Troubleshooting Guide for PPC Managers

Kirk Williams
Team Zato
 • 
Google Search Network
Is your Google Ads call tracking failing? Learn how to diagnose GFN routing errors, fix Early Media issues, and stop losing leads with this ZATO guide to Google Forwarding Numbers.
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AI Agents in Google Ads: Is Your Process Defensible?

AI Agents in Google Ads: Is Your Process Defensible?

Kirk Williams
Team Zato
 • 
AI in PPC
"I have a system" may not be enough when clients start asking hard questions. Here's why AI process rigor matters more than most agencies are admitting right now.
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AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem

AI Agents in Ad Accounts: The Poopy Robot Vacuum Problem

Kirk Williams
Team Zato
 • 
AI in PPC
Autonomous AI agents in your ad accounts sound efficient until something goes wrong at 2am. Here's why the risk calculus isn't what the enthusiasts suggest.
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