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ZATOWorks Publishing

ZATOWorks Publishing is the content arm of the internationally known PPC Agency: ZATO PPC Marketing. ZAATOWorks puts out quality content all about PPC and digital marketing through books, podcasts, and videos. Follow us to keep up to date on all things PPC!

Introducing the Merchant Center Mastery YouTube Channel

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel! Subscribe here.

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From the ZATO Blog

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How ZATO Thinks About AI in PPC: A Three-Part Framework

How ZATO Thinks About AI in PPC: A Three-Part Framework

Kirk Williams
Team Zato
 • 
AI in PPC
Platform AI, 3rd party AI for guiding, and 3rd party AI for admin. Here’s the framework ZATO uses to think about where AI belongs in PPC and where it doesn’t.
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Why ZATO Is Doubling Down on Humans While Everyone Else Automates

Why ZATO Is Doubling Down on Humans While Everyone Else Automates

Kirk Williams
Team Zato
 • 
Zato News
While other agencies build AI agents, ZATO just created a new internal role dedicated entirely to conversion tracking and data health. Here’s why, and what it means for clients.
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Google Ads Display Network Budget Change: What to Do Before February 2027

Google Ads Display Network Budget Change: What to Do Before February 2027

Diana Talhelm
Team Zato
 • 
Google Display Network
Google is retiring automatic Search-over-Display budget prioritization in February 2027. Here’s what’s changing, how to check if your campaigns are affected, and what to do about it.
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Google Ads Channel Prioritization and Budget Allocation: What to Know

Google Ads Channel Prioritization and Budget Allocation: What to Know

Diana Talhelm
Team Zato
 • 
Performance Max
Google is adding Channel Prioritization and Budget Allocation controls across Search, Shopping, PMax, and Demand Gen. Here’s what they do and when you’d actually use them.
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How to Use Google’s Promotion Mode for Maximum BFCM Visibility

How to Use Google’s Promotion Mode for Maximum BFCM Visibility

Sarah Vlietstra
Team Zato
 • 
Campaign Settings
Google’s new Promotion Mode helps advertisers capture peak BFCM demand by temporarily loosening Target ROAS.
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The Inherent Risk of Google Ads Audits (and AI "Claudits")

The Inherent Risk of Google Ads Audits (and AI "Claudits")

Kirk Williams
Team Zato
 • 
AI in PPC
Third-party agencies and AI share the exact same risk when auditing Google Ads: a lack of business context. Here's why blindly following "best practices" might actually hurt your account.
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