Discover how to use the new Google Ads VEO tool to turn static images into video ads. Learn our take on its quality, a step-by-step walkthrough, and tips for better AI video results.
I often get asked where a beginner should start in learning PPC. Rather than continue to re-find my list to DM someone, I decided to just write a blogpost so I could link to it, but also so others...
Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).
Google may soon replace detailed search terms with “synthetic keywords,” summarising conversational queries for privacy. Explore what that means for PPC strategy and keyword reporting.
Nearly 6 years ago, I watched a video of Martin Roettgerding (who would later become my friend) giving a presentation on a brilliant strategy he had devised to better control Google Shopping...
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