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Kirk Williams
ZATOWorks Publishing

Introducing the Merchant Center Mastery YouTube Channel

Introducing the Merchant Center Mastery YouTube Channel

10/25/19 UPDATE: Hello Facebook Agency Visitor Person!  We’re delighted to have you visit this awesome post. About a year ago, ZATO stopped offering Facebook Ads solutions so we could focus solely on what we do best: Google Ads. Because of this, we’re always interested in partnerships with great Social Advertising agencies (like yourself, wink wink!) and we offer referral fees for signed clients!  Anyway, back to it, and happy reading…

Post Summary

I'm delighted to announce to you a new content venture by ZATO's content arm: ZATOWorks Publishing: the Merchant Center Mastery YouTube Channel!

Bear with me folks, as this is my first attempt at a YouTube Channel, but it's going to be classic Kirk content: 
Educational with a healthy dosage of dad jokes, random Kirk-created audio effects, and poorly made visual effects.

In other words, you don't want to miss each video because of the great content, but make sure to bring your popcorn along!

Each video will tend to be under 10 mins in length, and will follow one of these main categories having to do with Google Merchant Center:

  • Stuff you should know about Google Merchant Center
  • How To (Walkthroughs of various settings, etc)
  • Attributes (we dive into details of each of the Product Feed Attributes)

My objective is to teach everyone a little more about Google Merchant Center in an entertaining fashion, because learning doesn't have to be boring.

Hope to have you join me on this journey, don't forget to subscribe here!

>> Subscribe to the Merchant Center Master Channel Here <<

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Kirk Williams
Owner & Chief Pondering Officer

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. His personal motto (perhaps unhealthily so), is "let's overthink this some more."  He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars.

Kirk currently resides in Billings, MT with his wife, six children, books, Trek Bikes, Taylor guitar, and little sleep.

Kirk is an avid "discusser of marketing things" on Twitter, as well as an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).  Kirk has booked speaking engagements in London, Dublin, Sydney, Milan, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 conference presentations on more than one occasion.

You can connect with Kirk on Twitter, and Linkedin, or follow his marketing song parodies on TikTok.

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