About ZATO

We're in the business of promoting other businesses. Advertising in 2017 is incredibly different than the 1970’s or even the early 2000's and businesses need marketers who specialize in digital advertising now more than ever.

Your customers are better informed & better connected than ever before. Being where they’re looking for you with the content they want to see is really the key to winning and that’s where we come in. We seek clients that want us to help them be found. Clients we can collaborate with to find new ways to tell their audience what they are all about. And that, is what we’re about.

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Kirk Williams


Our owner, Kirk Williams, started ZATO in 2011 (back then, it was KE Creative). He has a love for e-commerce PPC, specifically Google Shopping, but also feels right at home in lead generation and B2B. He is certified in Google Adwords & Bing Ads and participates regularly at #PPCChat on Twitter, a weekly Twitter chat among professionals specifically focused on best practices in PPC.

In 2016, Kirk was named the #7 Most Influential PPC Expert. In 2015, he was named #1 of the Top 5 Rising Stars of PPC by PPC Hero and #1 of the 30 Best PPC Experts to Follow by White Shark Media. In 2014, he was named one of the Best PPC eCommerce Experts by PPC Hero. He has guest-blogged on Moz, PPC Hero, KlientBoost, and the Bing Ads blog. If you follow him on twitter, you know he likes to make dumb PPC memes.

He has booked speaking engagements at events such as SMX West & SMX East, SLCSEM Digital Marketing Conference, Hero Conference in London (Slides) and State of Search in Dallas (Slides). If you are interested in contacting him for speaking opportunities, fill out the form below.

When he pulls himself away from stats and campaigns, Kirk can be found volunteering as a Board Member at the Billings Advertising and Marketing Club, doing his best to follow Jesus, loving his wife, trying to keep up with his children, serving at LifeWay Church, hiking in the mountains, flyfishing on the Bighorn or Stillwater Rivers, elk hunting, reading, or watching anything by J.J. Abrams. You can connect with Kirk on these Social Media channels: Google+, Twitter, and Linkedin.

Tim Halloran

Advertising Strategist

Tim Halloran is ZATO’s advertising strategist. He provides marketing strategy and five years of paid social experience to our company. When he’s not diving deep in AdWords Editor or finding new time-saving formulas in Excel you can find him designing bold, CRO-focused artwork for our client’s Facebook campaigns or coming up with new audience ideas to test out.

Mid-2012, Tim landed a marketing placement in Bangalore, India and experienced what it was like to work in a marketing agency overseas. During his tenure, he worked in web design, social media management, analytics, videography and directed interviews with executives at companies like Pepsi, Dell, and HP.

Since graduating with a Bachelor’s in Digital Marketing (BBA) five years ago, he’s kept busy working in both paid social and SEM for companies in healthcare, higher ed, event planning, entertainment, government, security, high-tech, and manufacturing.

When he’s not working, you’ll find him practicing or performing improv with his troupe ‘Fun Fax’, playing indoor soccer (when his body doesn’t fail him), traveling the world, visiting his niblings & siblings in the Twin Cities, reading blogs on theology & technology, or more than likely, just being an introvert, sitting at home binging the most recent Netflix Original Series. You can connect with him on Twitter or LinkedIn.


Speaking Requests

Kirk speaking on Shopping Ads in Oklahoma City at Confluence Conference.