About Us

Advertising in 2017 is incredibly different than the 1970’s (or even the 2010) and businesses increasingly need marketers who specialize in one discipline.

We won't run your email campaigns or help with your SEO. We can offer advanced search and social advertising knowledge for the good of your business!

With our refined focus, we believe we can provide you unique service not typically guaranteed by other "Full Service" options. Likewise, we seek clients that genuinely value the experience and insights we bring to the table and are interested in long-term partnerships.

Contact Us

Kirk Williams


Our owner, Kirk Williams, started ZATO in 2011 (back then, it was KE Creative). He has a love for e-commerce PPC, specifically Google Shopping, but also feels right at home in lead generation and B2B. He is certified in Google Adwords & Bing Ads and participates regularly at #PPCChat on Twitter, a weekly Twitter chat among professionals specifically focused on best practices in PPC.

In 2017, Kirk was named #4 Most Influential PPC Expert, in 2016, #7 Most Influential PPC Expert, in 2015, #1 of the 30 Best PPC Experts by White Shark Media, & in 2014, one of the Best PPC eCommerce Experts by PPC Hero. He has guest-blogged on Moz, PPC Hero, KlientBoost, and the Bing Ads blog. If you follow him on Twitter, you know he likes to make dumb PPC memes.

He has booked speaking engagements at events such as SMX West & SMX East, SLCSEM Digital Marketing Conference, Hero Conference in London (Slides) and State of Search in Dallas (Slides). If you are interested in contacting him for speaking opportunities, fill out the form below.

When he pulls himself away from stats and campaigns, Kirk can be found volunteering as a Board Member at the Billings Advertising and Marketing Club, doing his best to follow Jesus, loving his wife, trying to keep up with his children, serving at LifeWay Church, hiking in the mountains, flyfishing on the Bighorn or Stillwater Rivers, elk hunting, reading, or watching anything by J.J. Abrams. You can connect with Kirk on Google+, Twitter, and Linkedin.

Tim Halloran

Head of Social Advertising

Tim is ZATO’s social advertising guru. He provides five years of PPC, paid social & integrated marketing experience. When he’s not writing and testing ad copy or pivoting in Excel you can find him designing artwork for our client’s display & social campaigns or brainstorming new marketing strategies to test out.


In 2011, Tim accepted a marketing placement in Bangalore, India and worked in a marketing agency overseas. During his tenure there, he worked in web design, social media management, analytics, videography and directed interviews with executives at Pepsi, Dell, HP, & Kingfisher Airlines.

Since graduating with a Bachelor’s in Digital Marketing (BBA), he’s kept busy with certifications in Microsoft Excel, Bing Ads, AdWords Advanced Search & Interactive Advertising Design. Since 2012 he has worked full-time managing SEM & social advertising accounts for companies in healthcare, higher education, events, entertainment, travel, government, security, high-tech, and manufacturing.

When he’s not working, you’ll find him performing at Atlas Improv, enjoying a good cup of coffee (or 10), being a cool uncle, enjoying Minnesotan breweries, reading about human behavior, technology, & fiction, or just being an introvert watching the most recent super hero TV show & tweeting directors about their fight sequences. You can connect with him on Twitter or LinkedIn.


Speaking Requests

Kirk speaking on Shopping Ads in Oklahoma City at Confluence Conference.