About Us

We are purposefully small and we are proud of it. If you partner with ZATO, you won’t be one of 150 accounts managed by an intern. We will be obsessed with your account’s success and doing what we can in our sphere, to push you towards success.

We don’t have a core business goal of quintupling in size by next month by overwhelming ourselves with too many accounts. We are people who love our jobs, love our families, love life, and we don’t want to ruin all that by pushing too hard for that next dollar. This doesn’t mean we don’t understand hard work, it does mean we won’t sacrifice your account on the altar of agency growth.

Contact Us

Meet The Team

Kirk Williams


Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009.

He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero for 3 years in a row, has written articles for many industry publications (including Moz, PPC Hero, Search Engine Land, and Bing), and is a frequent guest on digital marketing podcasts and webinars.

He is one of the hosts of the weekly #PPCChat on Twitter, as well as an avid conference speaker, having traveled across the US and UK to talk about Paid Search (especially Shopping Ads).  Kirk currently resides in Billings, MT with his wife, soon-to-be five children, and little sleep.

Kirk has booked speaking engagements in London, Dublin, NYC, Dallas, OKC, Milwaukee, and more and has been recognized through reviews as one of the Top 10 presentations on more than one occasion.

If interested in contacting Kirk about a speaking engagement, please reach out through the form below (or connect with him on Twitter, and Linkedin).

Book Kirk to SpeakLearn more about Kirk's conference history with video examples here.

Eric Marshall

Search Engine Marketing

Eric is a ZATO Paid Search Specialist. A marketer at heart, he’s passionate about developing big picture marketing ideas but also loves getting his hands dirty while sifting through click and conversion data, testing ad copy and digging into analytics to find hidden insights.

Eric’s career in digital marketing has spanned over a decade and he has been working specifically in PPC since 2009. Eric received a bachelor’s in Business Marketing from Montana State University and has since spent time in-house as the digital marketing manager at an award-winning international adventure travel company and most recently was the digital marketing director at a local web design and marketing agency. He has a broad range of industry experience including extensive time spent doing SEO, Social Media Marketing and Email Marketing. He is certified in Google AdWords and Google Analytics.

Eric spends most of his time outside of work with his wife and 3 kids. They have called Billings home since 2006 and enjoy spending time with friends, family and neighbors. You can connect with him on Twitter or LinkedIn.


Speaking Requests

Past Speaking Engagements:

  • State of Search, Dallas – November 2018
  • Utah Digital Marketing Conference, SLC – August 2018
  • HeroConf, Austin – April 2018
  • SMX West, San Jose – March 2018
  • SEM Conference, Milwaukee – November 2017
  • Hero Conference, London – October 2017
  • 3XE, Dublin – October 2017
  • Confluence Conference, OKC – October 2017
  • Hero Conference, LA – April 2017
  • SMX West, San Jose – March 2017
  • Billings Advertising & Marketing Club, Billings – February 2017
  • State of Search, Dallas – November 2016
  • SMX East, NYC – September 2016
  • Confluence Conference, Oklahoma City – September 2016
  • Utah Digital Marketing Conference, SLC – August 2016
  • HeroConf, Philadelphia – April 2016
  • SMX West, San Jose – March 2016
  • Billings Advertising & Marketing Club, Billings – February 2016
  • State of Search, Dallas – November 2015
  • Hero Conference, London – October 2015