Fantastic Feeds & How to Mind Them – Slides & Links

I had the privilege of speaking at Hero Conference 2017 on one of my favorite things in the whole world, Shopping Ads! Sounds boring? Ok, well I like it, so leave me alone!

In all seriousness, I presented with Elizabeth Marsten, and will include her slides as well once they are public. Elizabeth is a PPC-Ecommerce-Knowledge-Behemoth and it was truly an honor to share the stage with her. She focused on the feeds themselves, and I closed with specific optimization on the campaign & analysis side of things.

I thought it would be helpful to include links to the articles I mentioned in my session, so find those below the slides.

Links Referenced in the Presentation


Here are the slides from my co-presenter, Elizabeth Marsten:

…And here are the links I referenced in my presentation for further learning:

A Step-By-Step Guide To Query-Level Bidding In Google Shopping

Taking Google Shopping to the Next Level

The Google Shopping Script to Prevent Query Bleed in Priority-Segmented Campaigns

Tool Tip – Optmyzr Shopping Refresher Pro

What’s the best attribution model For PPC?

AdWords Feed Rules

Tips for when and how to use Feed Rules in Google Merchant Center


Shopping Tool Suggestions

Optmyzr (a great tool for assisting the advanced Shopping PPCer in Shopping campaign creation and bidding suggestions)

Whoop! (a Shopping Ads bid management tool)

Camato (a full-service Shopping Ads tool, ideal for larger accounts)