The ZATO Blog | PPC Marketing Tips and Advice

From the ZATO Blog

Let's Talk Google Ads Bid Floors (or Reserve Prices)

Kirk Williams

Team ZATO

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Kirk discusses a the concept of auction reserve prices, and whether that should be applicable in a search marketing context (and what it means for your business CPCs on Google!).

When Your Poor PPC Performance is a Positioning Problem, Not a Targeting One

Kirk Williams

Team ZATO

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Google Ads

A trap I see some brands fall into in PPC, is to label a positioning problem as a targeting problem.

What is Google Merchant Center Next?

Kirk Williams

Team ZATO

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Google Merchant Center Next

In this article, we discuss what Google Merchant Center Next is, and what's potentially changing as Google transitions to an updated product for product feed management.

A Pondering on the Potential Downsides of chatGPT

Kirk Williams

Team ZATO

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Marketing Principles

chatGPT is amazing as a tool, but there are things to consider that should cause at least a little hesitancy in adoption and wisdom in widespread usage. Some of those are...

Help! I Can't Access a Supplemental Feed in Google Merchant Center! - Merchant Center Mastery Video

Kirk Williams

Team ZATO

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Google Merchant Center

In this video, Kirk walks you through accessing supplemental feed data, as well as how to transition away from someone else's private feeds without losing that data