It's Time to Rethink PPC KPIs

First, I have a lot of respect for Rand. Not only have I enjoyed his take on things throughout the years, but I especially enjoyed his honesty in Lost & Founder. We appear to share a lot of the same o

We’ve been hearing it again and again. Digital Marketing is becoming increasingly automated. The robots taking over. Machine learning, it’s kind of a big thing.

Advertising costs on this platform are still incredibly low, with CPVs as low as .01. Not only that, but targeting options can be quite extensive and effective, ranging from the broader...

Regardless of how a person may feel personally about Prime Day, they would be laughed out of the room to question Amazon’s position as the current Ecommerce gargantuan. Even with Shopify making...

At ZATO, we’re huge fans of Optmyzr (and Fred, too) as we use their tools regularly in our client accounts. I like keeping up with Fred and seeing where his brain is at in the world of PPC...