Stop Testing Unless You've Agreed On the Risks

Kirk Williams

Team Zato

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Read here as to why and how true ad testing involves unavoidable risk. Learn why aligning on objectives and risk tolerance and a structured test is key to growth with Google Ads.

From the ZATO Blog

Dear Google. An Open Letter From A PPC Agency.

Kirk Williams

Team ZATO

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An interesting comment was made on PPCChat this week that embedded itself into the recesses of my brain and kept right on burrowing. The conversation was regarding a blogpost written by Steve Cameron