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30,000 hours of Expertise for Only $1K?!  Click Here for Your Own Strategic Audit from World Renown PPC Expert Kirk Williams 

The Return of the Technical PPC Agency in an AI Driven Era

Kirk Williams
Team Zato
 • 
General PPC
Are LLMs the end of agencies? Kirk Williams explains why the "Transitional Age of AI" is a trap for brands and a death knell for expensive in-house technical roles.
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Tax Suspension in Merchant Center? Fix It With This Easy Setting!

Kirk Williams
Team ZATO
 • 
Google Merchant Center
In this video, I walk you through how to fix tax suspension issue quickly in Google Merchant Center so you can get back up and running on Google Shopping and making that cash!

My AdVenture Media DOLAH 2024 Brooklyn NY Experience

Kirk Williams
Team ZATO
 • 
Zato News
Here is Kirk's take on the DOLAH 2024 event by AdVenture Media in NYC this year.

Which Google Shopping Feed Provider Is Best?

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Which feed provider is best for you? There are four general categories, and this article discusses details of each to help you determine which is best for your Google Shopping Product Feed.

Changing Google Shopping Feed Providers? You Desperately Need a Roadmap

Kirk Williams
Team ZATO
 • 
Google Merchant Center
Read this ZATO letter to a client for a roadmap on things to consider when transitioning your Google Shopping Product Feed to a new provider.

Google Ads Testing Case Study - Brand Bidding: Manual or Target Impression Share

Kirk Williams
Team ZATO
 • 
Google Ads
In this case study, we walk through a test we ran to determine whether manual bidding or target impression share was the best bidding strategy for this account's brand search campaign.

Google Shopping GTIN Requirements Explained!

Kirk Williams
Team ZATO
 • 
Google Shopping
If you run Ecommerce accounts, you have probably felt the terror of the GTIN requirement Google released. In my experience with this terror, it rests less in the knowledge of the facts around the situ

How to Set Up a New Google Merchant Center Next Account - Merchant Center Mastery Video

Kirk Williams
Team ZATO
 • 
Google Merchant Center Next
Step-by-step guide to setting up a Google Merchant Center Next account. PPCKirk walks through business verification, shipping, taxes, and linking Google Ads in the new GMC UI.

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