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Demand Gen Campaigns

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read these posts to boost your campaign's success!

Google Ads Lookalike Audiences Are Now Just a Signal

Google quietly changed how Lookalike Audiences work in Demand Gen. Here's what shifted, what you can still control, and how to opt out if you want to.

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Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

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From the ZATO Blog

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Stop Wasting Spend: Automate Your Google Ads with Solutions

Stop Wasting Spend: Automate Your Google Ads with Solutions

Sarah Vlietstra
Team Zato
 • 
Google Ads
Streamline your Google Ads with no-code Solutions. Automate workflows and stop wasted spend.
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Introducing My New Course: Google Ads for the Busy DTC Brand Operator
Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Why I Won't Stop Questioning AI in PPC (And Why You Should Too)

Kirk Williams
Team Zato
 • 
AI in PPC
Calling someone "anti-AI" for asking questions is the same pattern that keeps high-control systems intact. Kirk Williams on why curiosity about AI isn't opposition, it's responsibility.
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Stop Wasting Ad Spend: A Guide to Audience Segment Exclusions

Stop Wasting Ad Spend: A Guide to Audience Segment Exclusions

Sarah Vlietstra
Team Zato
 • 
Campaign Strategy
Stop wasting ad spend. Master Google Ads audience segment exclusions for better reach.
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What is Ad Strength in Google Ads and Does it Actually Matter?

What is Ad Strength in Google Ads and Does it Actually Matter?

Sarah Vlietstra
Team Zato
 • 
Google Ads
Is Google Ads "Ad Strength" a performance metric? Learn why it's an inventory checklist.
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Why Isn't my Google Ads Campaign Serving: Decoding the Most Asked Question in the Google Ads Support Forum

Why Isn't my Google Ads Campaign Serving: Decoding the Most Asked Question in the Google Ads Support Forum

Sarah Vlietstra
Team Zato
 • 
Google Ads
Are your Google Ads not serving? Troubleshoot common issues with bids, billing, and more.
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