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Demand Gen Campaigns

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read these posts to boost your campaign's success!

Yes, Demand Gen Campaigns CAN Work For Your Ecommerce Brand! Here's How

Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!

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Google Ads Lookalike Audiences Are Now Just a Signal

Google quietly changed how Lookalike Audiences work in Demand Gen. Here's what shifted, what you can still control, and how to opt out if you want to.

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From the ZATO Blog

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The Google Ads to Shopify to Amazon Attribution Problem (And Why You Can't Solve It)

The Google Ads to Shopify to Amazon Attribution Problem (And Why You Can't Solve It)

Kirk Williams
Team Zato
 • 
Campaign Strategy
Can you easily track sales from Google Ads to Amazon? Not really, and here's why chasing perfect attribution could be costing you more than it's saving.
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eCommerce Remarketing in Google Ads: What Actually Works

eCommerce Remarketing in Google Ads: What Actually Works

Kirk Williams
Team Zato
 • 
Remarketing
Most eCommerce remarketing setups fail at the basics. Here's what high-performing tracking, segmentation, creative, and bidding actually looks like in practice.
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Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Data Retention, API Sunset, AI Max at 1: PPC Apr 28–May 4

Kirk Williams
Team Zato
 • 
PPC Platform Updates
Google's new data retention policy hits June 1, the API v20 sunset is five weeks out, and AI Max turns 1 with new controls. Here's what PPC advertisers need to know.
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‍What are Google Ads Auction Insights & How Should They Be Used?

‍What are Google Ads Auction Insights & How Should They Be Used?

Sarah Vlietstra
Team Zato
 • 
Google Ads
The Auction Insights report tells you more about your competitive position than almost anything else in Google Ads. Here's how to actually use it.
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Maximize Conversions in Google Ads: When It Helps and When It Hurts

Maximize Conversions in Google Ads: When It Helps and When It Hurts

Sarah Vlietstra
Team Zato
 • 
PPC Bidding Models
Maximize Conversions works great until it doesn't. Here's why uncapped budget utilization strategies can turn on you, and when to make the switch to targets.
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What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

What Are the 2025 YouTube Advertising Campaign Types? Learn Here.

Sarah Vlietstra
Team Zato
 • 
YouTube Ads
Master the 7 YouTube video ad formats for 2025. Learn about in-stream, in-feed, Shorts ads, and Google Video Partners to discover where your ads are really showing and how to optimize them.
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