Step By Step Walkthrough

There is a specific kind of frustration that comes from knowing you need to do something in a platform and not being able to find a single resource that just walks you through it clearly, without assuming you already know three things they forgot to explain, and I think most of us in PPC have felt that frustration more times than we'd like to admit. These posts are my attempt to fix that, at least in a small way. They are not think pieces or strategic frameworks (we have plenty of those elsewhere on the blog), they are just careful, step-by-step walkthroughs of the things I find myself explaining repeatedly, whether to clients, to new team members, or occasionally to myself when I haven't done something in a while and need a refresher that I'm slightly embarrassed to admit I need. I try to be specific here in a way that I think a lot of tutorial content isn't, because vague guidance dressed up as instruction is, from what I've observed, often worse than no guidance at all. It gives you the confidence to proceed without actually giving you what you need to proceed well, which is a particular kind of unhelpful. So if you're staring at a screen wondering what to click next, I hope something in here points you in the right direction. And if I've missed a step or something has changed since I wrote it (Google Ads does love to rearrange the furniture), please let me know.