It's Time to Rethink PPC KPIs

Check out this great podcast episode as Ekta shares her knowledge on click fraud tools (and other things!).

Here is my framework for thinking about managing PPC on a limited budget.

In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis about challenges with ad creative approval, and PMax tactics.

You'll laugh, you'll cry, you'll throw things (metaphorically and literally) at your computer screen or in your car... listen to a raw, yet healthy, discussion on Google & Advertiser relations.

Ben is a Googler with an opinion and in this episode, Kirk and Ben discuss Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more.